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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

The iPhone cometh

Is it that time again already? Steve Jobs will be ironing his polo neck and buffing up his sneakers in preparation for tomorrow's press conference which, by the power of Greyskull Cupertino, will be beamed to BBC TV Centre. But what's it all about?

Well, two things.

One is that the poor old iPod - perhaps the most iconic consumer gadget of our time - is in need of a bit of a makeover after being outshined by its sexier younger sister the iPhone. The iPhone might not hold as much music as the iPod, but it is hailed as the device that will change mobile phones as we know them. Hence the iPhone generating a level of press coverage that would make Abi Titmuss fume with envy. From whence, I would not like to say.

I digress.

The likely outcome is a new iPod that will basically be the iPhone without the phone bits: widescreen, touchscreen and a wifi connection that will allow users to connect directly to the iTunes store. That leaves 5.5 generation iPod owners like me, with our measly 2.5" screens, looking a little outdated. But then that's the whole idea.

Or, you wait for the iPhone to launch in the UK. Probably O2, probably October or November. I'll be the one in the tent in Regent Street.

So who's holding out for an iPhone?

And who'll want a new iPod anyway?

Or, perhaps, you're resolutely Apple hating and determined to stick with the Nokia/floral fascia combination you've had since 2003. Anyone?

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