Prime Day deals on the latest Apple tech are few and far between, so we were pleasantly surprised to see the recently launched iPhone 16e discounted by more than £100 in the annual sale. Apple's “budget” handset has just crashed to its lowest-ever price of £494.
The iPhone 16e was one of the most anticipated releases of the year, finally bridging the gap between Apple’s entry-level iPhone SE and its flagship devices. While its £599 launch price put it in a tricky spot against some impressive Android rivals, this Prime Day discount makes it one of the best-value iPhones on the market.
We loved it when we put it to the test, too. If you need a new phone for under £500, this is one of the best options out there.
Read more: The latest Amazon Prime Day 2025 offers live
Apple iPhone 16e: Was £599, now £494, Amazon.co.uk
For years, the iPhone SE has felt like a compromise, often using older iPhone designs and processors. The iPhone 16e changed that narrative, packing some of the best features of the flagship iPhone 16 into a more affordable package.
The most noticeable upgrade is the display. The 16e now sports a vibrant 6.1in OLED panel, a huge leap forward that delivers the deep blacks and rich contrast you’d expect from a more premium phone. Under the hood it’s a real powerhouse, running on the same zippy A18 chip found in the flagship iPhone 16.
IndyBest tech critic David Phelan was impressed in his iPhone 16e review. “You get an awful lot more, from more storage to a bigger display that’s OLED and high-resolution, the excellent face ID, ceramic Shield to protect the front of the phone, the latest processor, the all-new C1 modem, a bigger battery than in the iPhone 16, full access to Apple intelligence and more.
This Prime Day deal knocks the price below the £500 mark, elevating the iPhone 16e from a good phone to a fantastic bargain.
Find out the best Prime Day deals, plus the best deals on electric toothbrushes and laptops
