The inspiration behind M&S’s ‘game-changing’ new sandwich

• Marks & Spencer has launched a new limited edition dessert sandwich, the Red Diamond Strawberry & Creme Sandwich.
• Priced at £2.80, the “game-changing” sandwich features Red Diamond strawberries and light whipped cream cheese on sweetened bread.
• Its creation was inspired by Japanese "sweet sandos" or fruit sandwiches, which have recently gained popularity in London.
• M&S promotes the sandwich as a versatile summer indulgence, suitable for various occasions from picnics to afternoon tea.
• This new offering continues M&S's long history with sandwiches, having sold billions since their introduction in the 1920s.

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M&S launches dessert sandwich filled with strawberries and cream