The 'I Love New York' logo creators' inspiring designs – in pictures

I Love New York (Milton Glaser) “Glaser created this much-copied logo in the mid-70s," says Kemistry gallery's Graham McCallum, "but it's everywhere now. New York, at that time, was a hotbed for artistic experimentation and Push Pin were at the heart of it.” Photograph: Push Pin Studio

Dylan (Glaser) "Milton's draughtsmanship is just wonderful, as is his sense of colour. He designed some really nice typefaces, such as Babyteeth, seen in this poster." Photograph: Push Pin Studio

End Bad Breath (Seymour Chwast) “This is a cartoon version of Uncle Sam. Seymour was the more political of the two designers, although they both designed anti-war posters – which was all part of the 1960s.” Photograph: Push Pin Studio

Hugh Masekela (Glaser) “You often think of Glaser and Chwast as a double act and their work is similar, but they do differ. Their styles are distinctive, but somehow they both feel like they come from the same place.” Photograph: Push Pin Studio

War is Madness (Chwast) “When I was a young designer, with no internet of course, I started seeing this work in magazines and thinking, 'Wow, where's that come from?'” Photograph: Push Pin Studio

NY Magazine (Glaser) Photograph: Push Pin Studio

No Go (Chwast) “This was for the Hague Appeal [for Peace] and I think would have been a subway poster, although a lot of people, students especially, collected them for their bedroom walls.” Photograph: Push Pin Studio

The Russian Tea Room Welcomes The Newport Jazz Festival (Glaser) Photograph: Push Pin Studio

Ink Tank (Seymour) Photograph: Push Pin Studio

Polish (Chwast) Photograph: Push Pin Studio

Retrospective (Chwast) Photograph: Push Pin Studio

We Are All African (Glaser) Photograph: Push Pin Studio