As new technologies become more accessible and consumer demands for quick, personalised experiences grow, the retail industry is changing. While bricks-and-mortar continues to adapt to the rise of these technologies, what might the future look like for the industry?
In the video highlights above, from the Guardian’s Changing Media Summit, watch as Ana Andjelic of Havas Media Lux Hub debates these issues with our panel:
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Hemal Kuntawala, head, M&S Venture Labs
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Genevieve Kunst, managing director, Popsugar, Europe
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Theo Theodorou, head of EMEA, xAd
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Karl Woolley, creative technologist, Framestore VR Studio
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