He's often a divisive figure amongst fans and Hamilton CEO Colin McGowan is bemused as to why.
Several years in the Premiership did little to boost their supporters at New Douglas Park matches, and now in the Championship, his exit has been called for.
Yet McGowan is very much at the centre of Hamilton as the club is now off the market and he is the sole custodian.
There have been tricky waters to navigate amid Covid and the budgets having to be trimmed alongside a relegation.
Now his mission - as it always has been - is to find the commercial revenue that keeps Accies operating at the full-time level they currently are.
The club CEO sits down on the Lanarkshire Live Sport Podcast to give his take on a number of topics relating to Hamilton and its future ambition.
Follow Lanarkshire Live Sport on Twitter via @LanLiveSport, like us on Facebook or find us on Instagram for the latest sports news, pictures and video.
