The Gym Group notices ‘evolution’ away from cardio at 260 sites

• The Gym Group reports a significant shift in fitness trends, with members increasingly prioritising strength training over traditional cardio workouts.
• Will Orr, chief executive of The Gym Group, noted an “evolution in the direction of strength”, driven by members' desire to “feel and also look strong” and the mental health benefits.
• The low-cost gym chain, operating 260 sites with about one million members, saw its average membership increase by four per cent year-on-year.
• Sales for The Gym Group rose by eight per cent to £245 million, with standard monthly membership prices averaging £25.64.
• Gen Z individuals, born between 1997 and 2012, constitute 44 per cent of its membership, with around three-quarters of these younger members exercising at least twice weekly.

IN FULL

Gym giant says members are switching cardio for weights. Here’s why