The Guardian have won three Data & Marketing Association Awards, announced during a two-part virtual ceremony held today (9 December) and last week (2 December).
The DMA Awards recognise work that has intelligent marketing at its heart, fusing both creativity and strategic thinking while delivering fantastic results.
The Guardian and in-house creative agency OLIVER won the ‘Best Use of Out of Home’ and ‘Best Use of Unaddressed Print’ categories for their work promoting the Guardian’s international news magazine, Guardian Weekly.
The marketing campaign, which launched in Berlin earlier this year, saw passers-by come face-to-face with red boxes encasing copies of Guardian Weekly. The experiential stunt invited Berliners to break the glass in case of various emergencies, from climate inaction and injustice to corruption and corporate greed, for a complimentary copy of Guardian Weekly.
The Guardian also picked up a win in the ‘Publishing’ category for its ‘Hope is Power’ campaign, with PHD Media and Uncommon.
The campaign’s central message, ‘Hope is Power’, was inspired by editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’. The campaign highlights the Guardian’s purpose to not only hold power to account, but to explore new ways of doing things and give people the facts to challenge the status quo.
For a list of winners from DMA Awards please see here.
