The Guardian has been honoured with the Marketing Society’s Brave Brand of the Year award which highlights brands ‘who have taken on challenges, pushed boundaries and tackled taboos’, and rewards bold marketing leadership and excellence.
Sonia Sudhakar, director of consumer marketing, Guardian News & Media said:
“It’s especially rewarding to receive the award for bravery in these uncertain times. Our fearless approach is in our DNA - from our journalism through to our digital innovation and marketing. It’s clear our brand messaging is resonating and I’m delighted to accept this award on behalf of the team.”
The Marketing Society’s Chief executive commented on the Guardian’s win:
“The Guardian was a well-deserved winner with its campaigning journalism and insistence on uncovering the truth against all odds”
