The Guardian has today (Wednesday 7 May) relaunched its mobile app and introduced a new homepage design to offer a more engaging, personalised, and seamless experience for readers.
The Guardian app is a premium product with 1m daily active users. To serve the needs of this highly engaged audience, the app has undergone a major overhaul, adding new features and a new homepage design as part of the Guardian’s strategy to increase loyalty and engagement. App users are some of the Guardian’s most active readers, with 15 times the average web page views.
Available to download now on iOS and Android, the new Guardian app makes it easier for audiences to discover and explore a wider range of content, further strengthening the Guardian’s relationship with its global audience.
New mobile app features include:
More personalisation: A redesigned and streamlined My Guardian tab allows readers to follow topics and writers that matter to them.
Enhanced audio: All of the Guardian’s award-winning podcasts will now be available in a dedicated tab, allowing easier discovery via the new in-app audio player. App users can listen to all articles through a new enhanced text-to-speech facility.
More puzzles: A new hub featuring the Guardian’s most popular games, including Wordwheel, Wordiply and, for the first time in the app, Sudoku.
A refreshed design: A less overwhelming homepage with curated highlights and improved onboarding for new users.
Refreshed website design
A new contemporary homepage design has also been launched across all editions of the Guardian in the UK, US, Australia and Europe.
The redesign puts mobile first, responding to the needs of 75% of the Guardian digital audience who visit daily using a mobile device. Our best and most distinctive journalism is now displayed more prominently, ensuring readers can easily keep up to date with the latest trusted news, while also exploring the full breadth of the Guardian’s features, opinion, sport, lifestyle and culture journalism.
Visual storytelling has been elevated, with a richer, more curated selection of photography, video and other forms of visual journalism.
Katharine Viner, editor-in-chief, Guardian News and Media, said:
“The new Guardian app and homepage mark a major step forward in how we deliver our journalism to the millions of people who read, listen to and watch the Guardian every day. Our digital relaunch is more visual and contemporary and will allow us to keep innovating and developing new ways to project Guardian journalism around the world.”
Alex Breuer, executive creative director, Guardian Media Group, said:
“In the redesign of the Guardian app and homepage our priority has been to showcase the speed, depth and breadth of our journalism with the brand flair we are renowned for. We’ve made the layout a more dynamic design and experience. This helps our audience stay informed with independent and distinctive news and features.”
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Notes for editors
Guardian News & Media press office: media.enquiries@theguardian.com
About the Guardian Media Group
Guardian Media Group is amongst the world’s leading media organisations. Its core business is Guardian News & Media (GNM), publisher of theguardian.com, one of the largest English-speaking quality news websites in the world.
In the UK, Guardian Media Group publishes the Guardian newspaper six days a week, first published in 1821. Since launching its US and Australian digital editions in 2011 and 2013, respectively, traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. The Guardian also has an international digital edition and a new European edition that launched in 2023.
