It's the biggest shakeup in the Guardian Media 100's seven year history. New media has arrived. In fact, it's not really new any more, is it? Everyone's at it.
In his overview of how the 2007 list was arrived at, John Plunkett, explains how Google chief executive Eric Schmidt came out on top:
"The old media certainties are no more. In a world where print journalists have become podcasters, video-on-demand has replaced the video cassette, and two-year-old new media start-ups sell for $1.65bn, it is apt there should be a changing of the guard in the MediaGuardian 100.
So this year we ripped up the list and started again with the help of several new members on our panel of judges. Out of the list go the likes of Radio 4 controller Mark Damazer and Daily Express editor Peter Hill, in come the vanguard of the social networking revolution - YouTube founders Chad Hurley and Steven Chen, MySpace chief executive Chris DeWolfe, and Bebo's Michael Birch. Nearly half of this year's list are new entries."
To compare and contrast, here's last year Guardian Media 100 list.
What do you think of the list? Who have we missed off it? And who would be in your own UK media power top 10?
