Buy online at Howies.co.uk
It's a frequently heard complaint that it's hard to find nice cycling gear - ethical or otherwise. But here's a great practical bag from Howies, with a print by illustrator Marcus Oakley, that's specifically designed for the toughest of cycling - but that would look equally at home on the back of a pub chair Photograph: PR
Buy online at Howies.co.uk
Howies merino base layers really are, if you'll forgive the pun, the ace of base. Tried and tested (by yours truly) for running and cycling in the most bitter of chilly spells, they're also great as a snug and cosy layer under your winter woollies. Be warned: they are habit forming Photograph: PR
Buy online at patagonia.com
In the optimistic hope that it'll soon be warm enough outdoors for just a T-shirt, here's a lovely print by artist Chris Del Moro in a cheerful colour - and 100% organic cotton. Perfect for a springtime walk in the warm April sun. Well, we can dream ... Photograph: PR
Buy online at terraplana.com
The VivoBarefoot range is designed on the principle that walking barefoot is better for your health - you can read more about the principle here. Whatever the health benefits, the soles are incredibly light, flexible and thin - but also puncture resistant Photograph: PR
Buy online at gossypium.co.uk
Another top for those who prefer their exercise at a more sedate pace. Gossypium are excellent for organic cotton basics - white T-shirts and yogawear in particular Photograph: PR
Buy online at adili.com
A retro-design trainer for everyday wear, Veja trainers are made from organic cotton and wild rubber - both from Brazil Photograph: PR
Buy online at patagonia.com
A rather more realistic purchase for the British outdoors, this shell jacket is made from 100% recycled polyester. It's waterproof, naturally, but also breathable, and the mesh lining wicks away moisture Photograph: PR
