It's official: Mary Berry has taken her place in the pantheon of top TV cooks. First it was the 'Delia effect', then came the 'Nigella effect'. Now, the Great British Bake Off judge Mary Berry has whisked up her own phenomenon. The Daily Express reports that sales of bakery goods – including wooden spoons, rolling pins and mixing bowls – shot up ahead of the BBC1 hit's new series on Tuesday night. Unfortunately for Berry's co-star, Paul Hollywood, even Bake Off's unlikely popularity does not yet warrant the 'Hollywood effect'.
