Marty Neumeier, the author of The Brand Gap defines a brand in the following way:
"A brand is the consumer's feeling about your product, your services or your organisation."
There is a growing debate over whether, in the digital environment, brands must increasingly focus upon how people experience their products.
While the internet provides consumers easy access to a range of information, social media platforms, such as Twitter and Facebook, offer consumers unprecedented ways to interact with brands. Do these developments mean that consumers have the power to define what a brand is in the digital space?
Increasing smartphone and tablet ownership means consumers are accessing brands across multiple platforms. What does this trend mean for how brands should consider their customers' user experience?
Join us from 1.00pm-2.30pm on Tuesday 19 February as we attempt to answer these questions and more during this live Q&A. Questions we'll cover include the following:
• In the digital space, how important is the way in which consumers experience and interact with a brand?
• What role does brand design play in shaping the user experience?
• Are brands now owned by the consumer? Will this change in the future?
• How can brands take advantage of the opportunity offered by analytics and big data?
Contact adam.davidi@guardian.co.uk if you would like to put yourself forward for the panel and feel free to ask questions ahead of time in the comments section and through Twitter.
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Confirmed panellists:
Dean Johnson is vice president at Brandwidth Innovation Lab
Phil Dearson is head of strategy and user experience at Tribal DDB
Toto Ellis is a strategy director at TBWA\London
Sam Fielding is senior brand manager at Kronenbourg 1664
Jeroen Matser is vice president of strategy at Blast Radius
Toby Southgate is CEO of The Brand Union
Juliet Stott is a director and head of content at White Horse Digital
