After a succession of titles including Miss Penarth, Miss Pontypridd, Miss Llanelli, Miss Brains and many more that now slip Laura White's mind, she is returning to the pageant scene.
Back in the 80's when Laura, 53, last competed, pageants only allowed entry into the competition if the women were unmarried and no older than 24.
However, the Miss Great Britain pageant has launched a new category this year to increase their inclusivity: Ms Great Britain Classic 2021. This category is open to women over the age of 40 and hopes to spread the message that women don't stop becoming worthy of entering pageant competitions after a certain age or marital status.
Laura's mother first entered her into a modelling competition hosted by the South Wales Echo at the age of 15. Laura described herself as "tall, skinny and goofy," however her mother noticed those same attributes being complemented in contemporary models like Twiggy. She believed her daughter could do with the confidence boost and had a fair shot in the competition.
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Laura recalls that her mother was correct in the sense that pageants gave her the boost she needed.
"I kind of thought, oh, actually, maybe I'm not so maybe I'm not so ugly after all," she said. She continued her reign across Wales winning pageants and competitions, and represented Miss Wales in the Miss Great Britain 1989 finals.
After Laura married at the age of 23 she could no longer enter the competitions and instead enrolled into university as a mature student to study teaching for children in primary schools and with schools for children with additional needs. The pageant world was never far from her peripheral, and Laura secretly entered her daughter Erin in a competition, hoping to boost her confidence as her mother had for her.
She explained: "I just thought that it will be great for her, especially now growing up gaining all those interpersonal skills that you use when you're doing pageants, meeting all these people, interview skills, just meeting different people. It's just so confidence building."
Laura put her daughter Erin into the competition Miss Teen Great Britain without the 15-year-old knowing. Erin went on to win the competition and has since starred on BBC matchmaking show Heartbreak Hotel. Since appearing on the show she has discovered her love for TV and has moved to Preston University to study TV production.
With Erin no longer entering pageants, the opportunity came for Laura to revisit her competition days. Having rekindled her connection with the pageant world, she learnt the competitions had diversified to become more inclusive of women with different body types and ages.
Laura said: "Back then, it literally was a beauty competition. It did exactly what it said on the tin. You were judged on the day, on the stage, purely on your looks, personality a little bit, and that was it."
However the shift in perception of beauty standards and ages have opened up new categories such as Miss Voluptuous, and this year, Ms Great Britain Classics.
"I think it's great to celebrate women at all ages and shapes as well. Not sort of all you've got married or you've got a certain age, you can just feel beautiful.
"Who would have thought in the 80's, when I was doing it, that I'd be doing it again, at over 50. The only things that were available for over 50's back in the 80s were glamorous granny competitions."
As well as the diversified pool of women, there is a larger focus on the women's characters too. Laura highlighted how there is a large focus on the fundraising aspect of the competition, with two charities nominated by the organisers.
Laura explained: "The girls are really encouraged to do fundraising charities, which we weren't back in the 80's, we didn't need to do anything really, other than just turn up to events and look glamorous. But now the girls are very active in their community raising money for charity, doing community work, the Miss Teen Great Britain that my daughter was involved with, I think their running total at the moment is over a quarter of a million."
While Laura is excited for her opportunity to compete again, she is there more for the experience than the title. She likened it to Rocky V, where she is aware of the younger competition, but she is just going to go out, give it her all and enjoy herself.
You can follow Laura's pageant journey here.
