Made in Chelsea’s Zara McDermott is clearly a fan of this "fluffy" Primark set.
And it seems shoppers are too as one fan has branded it "unreal".
After sharing a picture on its Instagram account of the top and bottoms, more than 13,000 people reacted to the post, with one shopper stating they look "so cosy".
Posting the picture, Primark said: "Find us in this fluffy set for the foreseeable too @zara_mcdermott Top £7/€8/$9, Bottoms £12/€14/$16 #Primark #regram."
It comes after Zara Tweeted the snap on her own Instagram and wrote: "Fluffy pjs for the foreseeable @primark #iworkwithprimark ad."
Others were keen to have their say on the set too.
Someone else added: "I want this."
While another shopper said: "This co-ord is so cute and cozy!"
Primark shops remain open in tiers 1, 2 and 3 but are currently closed under government rules in tier 4 areas.
