Working in tech, we get more than our share of daft press releases, and it's noticeable that the frequency is increasing to dot.com boom levels again. It can only be a matter of time before we get a repeat of the 1999 episode, when an uninvited posse of rather demoralised actors hidden inside giant bumblebee outfits turn up the front entrance, promoting an "e-currency" that didn't see out the year.
Anyway - a release in today takes the biscuit, boasting that Kirsty MacKay, an artist and photographer, is going to create "the first ever digital diary" using her mobile phone and text messages, and show it off in a gallery in the just-past-trendy Hoxton district of London. "From Samuel Pepys, through Alan Clark to Bridget Jones," the press release burbles happily, "Britain has a fine tradition of producing great diarists. Now, for the first time [their emphasis], the mobile phone is to challenge the might of the pen."
I'm sure I speak for us all when I issue a hearty "hurrah!" at this fine example of bleeding edge Hoxton innovation.
