The fast food meal with a Nordic twist luring in tourists

• The far northern Swedish town of Kiruna offers a unique "Arctic cheesesteak" featuring moose and reindeer meat, a local adaptation of the classic American sandwich.
• Stejk Street Food, founded by Zebastian Bohman and Cecilia Abrahamsson, created the dish to cater to both visitors to Swedish Lapland and local miners.
• The town itself is undergoing a significant relocation, including the recent move of its historic church, due to the expansion of the world's largest underground iron-ore mine.
• Despite never visiting Philadelphia, the owners designed the sandwich using locally sourced meats, honouring the region's reindeer herding tradition, and faced challenges in sourcing the specific hoagie rolls.
• The Arctic cheesesteak, which costs significantly more than its American counterpart, is popular with customers who appreciate its distinct flavour, though the owners avoid using Cheez Whiz.

IN FULL

Forget Philly: Sweden’s reindeer cheesesteaks fills tourists and locals alike