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The Guardian - UK
The Guardian - UK
Lifestyle
Simon Chilvers

The fashion briefing

Fashion briefing: Cocktail dress by Jaeger
Pop-up shop of the week
This mini cocktail frock made from taffeta and featuring a velvet bow belt is taken from the brand new Boutique by Jaeger collection, which launches this week. It’s a younger affair than you might have come to expect from the 126-year-old label. Think lipstick prints and leather shorts. To celebrate, there will be a pop-up store opening this Saturday on Carnaby Street in London, which will also house a Rough Trade listening post, vintage jewellery and fashion books.
£175, boutiquebyjaeger.co.uk, from 5 August
Photograph: simonphipps 07808 763 264/PR company handout
Fashion briefing: Sweater360 cardigan
Next season now
Stop the eye-rolling please. Yes, it’s mid-August and this is clearly a ­woollen garment, but frankly there is little point in buying any more ­summery stuff now, unless it is ­actual beachwear. This smashing ­cardigan is by an LA-based ­knitwear ­label called Sweater360, which is brand new to the UK this ­August. So, it is best to see this ­purchase as an early dabble in ­autumn’s a-bit-­countryish-innit trend.
£106, 020 7580 8644
Photograph: Linda Nylind for the Guardian
Fashion briefing: Jumper by George at Asda
Bargain!
Pink and pearls could be too sweet, but because this George jumper is cropped, somehow it swerves the ick factor. It’s also a trifle Mad Men, which is a big fashion look for ­autumn. If the idea of a cropped knit seems vaguely ludicrous and with far too much showing-off-your-stomach potential, then just wear it over a white shirt. Full skirt optional.
£14, george.com
Photograph: PR company handout
Fashion briefing: Watch by Marc by Marc Jacobs
Join the queue
The Marc by Marc label is known for its perky quirks. Cue this fine specimen taken from the new autumn/winter range of timepieces ­(fashion speak for watches). The combo of ­classical chunky bracelet and colourful ­illustrations of animals is ­typically Marc. Note: for fans of animal-inspired ­fashion, Katie Hillier (one-time Jacobs ­collaborator) is selling her necklace range, which includes squirrel and ­sausage dog ­designs, at Dover Street Market.
£150, 08444 123 277
Photograph: PR company handout
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