In today's paper I've written about how movie studios are quietly exploring alternatives to big videogame tie-ins. Instead of selling off conversion rights to game publishers, they're pulling in developers and distributing tie-ins themselves via digital distribution.
I go on to mention how movie makers are also using browser-based titles and social networks to publicise new films. This is nothing entirely new, but they're getting much more inventive about it. I found out about this a little too late for the column, but Sony Pictures has just released a Twitter game based around the forthcoming Terminator Salvation movie. The idea is that you're a resistance operative who must intercept and decode Skynet communications, which arrive to you via Tweets when you follow the game at 'Resistance2018'. Some are basic anagrams, others are trivia questions - the more you get right, the higher you score.
It's a little complicated if you're not fully au fait with Twitter symbols, but it's a clever idea, and a neat alternative to a Facebook app.
