Learn about the art, craft and business of travel blogging with this comprehensive weekend workshop. Whether you’re starting out or looking to expand your existing enterprise, Julie Falconer, creator of the award-winning site A Lady In London, will teach you how to create and develop your own travel blog, including how to work with brands and PRs to source exciting content, how to write snappy copy for the web, and how to take evocative pics to give your blog a unique visual identity. This two-day course covers everything the budding travel blogger needs to know about creating, writing and promoting a travel blog – from setting up and designing your page, to writing tips to help bring your travels to life and advice on working within the travel industry.
With plenty of personal feedback, you’ll also learn how to build a loyal user base, with tips on using social media to expand your profile, and discover how to monetise your blog’s success.
This course is for you if...
- You’re an aspiring travel writer and want to set up an effective shop window for your work
- You’re an existing travel blogger who would like to improve your skills and confidence
- You’re a keen traveller and want to maintain an entertaining online journal of your journeys
Course content
- Blog creation and design
- Writing for online
- Writing and multimedia for travel
- SEO
- Social media for travel
- Partnering with PRs and brands
- Monetisation and monitoring effectiveness
- Blog presentations and constructive critiques
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Tutor profile
Julie Falconer is a London-based travel writer and consultant. She has been blogging since 2002, and currently writes an award-winning travel blog, A Lady in London. She has developed a strong social media presence and visited over 90 countries. Her writing and photography have been featured in Lonely Planet, National Geographic Intelligent Travel, and other leading travel media. Julie teaches about blogging and social media throughout the UK, and has given talks about travel at Cambridge and other universities.
Details
Dates: Saturday 27 and Sunday 28 June 2015
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £449 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 16
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
