Course overview
This course will explain exactly what SEO is and why it’s so important, in language that doesn’t require you to call on your tech team to translate. It will provide you with the skills and knowledge you need to optimise your site for the search terms that your audience are using, as well as introducing you to the tools and software available to make your job easier and more effective.
Course content
Principles of SEO
- Understanding of how search engines work
- Identifying which keywords to optimize to in order to reach your audience
- Utilising tools and software to help identify suitable keywords
- Reacting to trends in order to gain traffic to your website
Incorporating SEO into your content
- Developing an SEO strategy
- Implementing changes to your existing site•Incorporating SEO into your content creation processes
- Optimising non-text content such as images and videos
Measuring success and implementing continual improvement
- Setting benchmarks for your optimization
- Measuring the success of your optimization work
- Identifying analytics tools that an help you to measure your campaigns
- Creating a continuous cycle of improvement
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
