Could The Economist be on the verge of supplanting Fortune as America's favourite business magazine? The latest newsstand figures in the US suggest it could, with Fortune losing 16.5% of its sale while The Economist added a further 11.2%. That pushed The Economist's total US circulation up to 639,206 compared to Fortune's 869,665. There's a long way to go yet but the trend is with the British-based publication. Yesterday's ABC figures confirmed The Economist's global advance with a 9% year-on-year increase and an astonishing 94% worldwide growth over the last decade. (Via Follow the Media)
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The Economist sale up by 94% in 10 years
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