In the golden age of green practices and products, eco-packaging sketched on the design board has materialised to make a difference.
Yves Rocher collaborated with Aptar's Beauty and Home department in offering the "I Love My Planet" concentrated shower gel, which reduces the environmental impact through an innovative dispensing system.
Aptar's customised Snap Top closure, assembled with SimpliSqueeze silicone valve, allows clean dispensing in preventing the concentrated formula from spilling and dripping.
Squeezing the bottle and the dispensing closure delivers just the right amount of the biodegradable products containing more than 97% of ingredients from natural origin, and without controversial ingredients such as paraben and silicone.
One drop of the shower gel is enough for one shower, and the 100ml bottle, as much as a 400ml bottle, allows for 40 showers.
It takes less plastic in making the bottle, which is 25% of the original size. The smaller bottles also take up less space, which results in the reduction of trucks on the roads and greenhouse gas.
Offering 30 washes, the concentrated shampoo comes in a bottle that is a third of the original size, and likewise, the reduction in packaging decreases the environmental footprint of the product.
Moreover, recycled plastics are used in many of Yves Rocher's products for a more significant impact.
Based in La Gacilly, Brittany, the French brand is led by third-generation Bris Rocher, who continues to implement his grandfather's economic model in integrating operations, from plant cultivation to R&D to production and distribution, which can control the entire process as well as environmental impact.
The cosmetics house has also partnered with Eastman, an advanced-materials and speciality-additives company, in ecodesign, which considers the environmental footprint throughout the product's entire life cycle, with the goal of creating zero waste.
The two companies recently introduced an ecodesigned cosmetics compact featuring Treva-engineering bioplastic, a cellulose-based thermoplastic that offers both high performance and reduced environmental impact.
The design also replaces metal hinge pins with plastic pins. Using fewer materials and natural resources, less energy, and eliminating secondary processing steps saves time and money during the manufacturing process while offering recyclability.
Moreover, the compact lid is composed of the new Eastman Cristal EV600 copolyester, a glasslike high-flow polymer that is Cradle to Cradle Certified Bronze by the Cradle to Cradle Products Innovation Institute.
