After a much-discussed social media post suggesting a comeback for the Dude, his fondly-remembered character from The Big Lebowski, Jeff Bridges has revealed the details of the Dude’s return: a beer commercial.
On Thursday Bridges had tweeted a 15-second clip captioned: “Can’t be living in the past, man. Stay tuned.” It triggered an avalanche of interest, and over 200,000 likes, with many reiterating calls for a sequel to the 1998 Coen brothers film The Big Lebowski, which originated the character. A dateline at the end – for 3 February 2019 – suggested it related to a commercial premiering at the Super Bowl.
Bridges, however, has ended speculation over a Big Lebowski sequel by tweeting a 45-second commercial for Stella Artois, in which he joins Sex and the City star Sarah Jessica Parker – in character as Carrie Bradshaw – surprising bar staff with their drink orders. The campaign also links to Stella Artois’ Do Good initiative to provide clean drinking water in the developing world.
"Careful man, there's a beverage here!" @SJP and I are bringing back some beloved characters with a twist, because thanks to @stellaartois and @water, when you change up the usual you can do good! #Ad #PourItForward Learn more at https://t.co/KG7PEmgn0S pic.twitter.com/KQFR7kpKfA
— Jeff Bridges (@TheJeffBridges) January 28, 2019
