Last week’s “What colour is the dress?” social media meme has been adapted by The Salvation Army South Africa for a hard hitting viral ad for its #StopAbuseAgainstWomen campaign.
Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
Initial Twitter reaction was generally positive:
@salvationarmyuk @SalvationArmySA blooming powerful. All credit to your colleagues.
— Ruth Davidson MSP (@RuthDavidsonMSP) March 6, 2015
#StopAbuseAgainstWomen - something really rather good came out of what was a depressing day on social media. pic.twitter.com/FCPySnRo7Z
— Alice Wellings (@alicegwellings) March 6, 2015
@SalvationArmySA brilliant campaign to #StopAbuseAgainstWomen that social justice marketing profs can learn from. #thedress #iwd
— Chelsea Radler (@chelsearadler) March 6, 2015
Social media done right. "@nmsonline: Advert against #domesticviolence based on #thedress by @SalvationArmySA. pic.twitter.com/qJ6eaGqzmQ"
— The Pucca Critic (@ThePuccaCritic) March 6, 2015
