Ally McCoist has pointed to the doubled-edged sword which has cost Rangers dearly in recent years when trying to go up against their arch-Glasgow rivals Celtic for the Scottish Premiership title.
In short, McCoist feels his former club's recruitment has been woeful, meanwhile, across at Parkhead, they've more often than not nailed their transfer business.
That's why the ex-Scotland striker insists Russell Martin and the new ownership deserve time to implement the correct model required to match Celtic in order to give them the best possible chance of competing for the league.
"They've got to give him that time," he said on talkSPORT. "Of that there's no doubt. He's got to get his new players in.
"The first thing you've got to say is recruitment. When I say recently, I don't mean under Russell Martin's tenure because it's far too early to judge.
"But recruitment's not been good enough. Recruitment's been shocking, effectively. What's highlighted that is the fact that recruitment across the city has been very, very good.
"Recruitment at Celtic, particularly under Big Ange, you've got a couple of the Japanese lads in. They've been excellent. Terrific.
"So, with a combination of Celtic's recruitment being very good and Rangers' being very poor. You're right up against it.
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"You must give Russell Martin time. The same way you've just got new owners coming into the club. So, that's going to take a little bit of time as well.
"When they bought Leeds United, they didn't come in and start scattering cash about. They organised things and it takes a little bit of time. I don't mind that at all.
"However, like a lot of Rangers fans, you can't really accept the level of performances against Motherwell and Dundee."