If you’re still debating a late-summer escape—or perhaps haven’t managed to step away from your desk just yet—consider this your gentle nudge to book those annual leave days, because this season, luxury labels are rewriting the rules of resortwear and stepping outside the boutiques and onto the shoreline.
So, forget the usual shopping trip or whistle-stop fashion city break; instead, as it's the season of stylish pop-ups, with designer brands claiming beach clubs, hotels and even historic landmarks as the destination for their latest activations—and there’s still time to see them before the season fades.
Jacquemus has reimagined the pier at Monte-Carlo Beach in bold banana-yellow, black and white lines. Missoni has covered Ibiza’s OKU in its instantly recognisable stripes, while Dolce & Gabbana’s vivid blue print still sits in prime position across every sun-lounger at the San Domenico Palace in Taormina. And with most staying in place until October, with some continuing beyond, consider visiting them the perfect excuse to jump on a plane.
Below, discover both travel and fashion inspiration, because never have the two been more aligned.
Jacquemus: Monte-Carlo
Jacquemus has been keeping busy on the holiday front this year, staging stylish pop-ups everywhere from Ibiza to Greece and the French Riviera. Now, at Monte-Carlo Beach, the maison has reimagined the iconic pier with banana-yellow, coconut-milk white and black striped sun-loungers and parasols, making it even more instantly recognisable.
Adding to the allure, Monte-Carlo Beach itself is having something of a renaissance. Alongside the Jacquemus takeover, the newly Michelin-starred Elsa restaurant is drawing in a crowd, as are the brand-new padel courts, and a selection of restaurants are set to launch imminently—cementing its status as one of the Riviera’s most exciting all-round destinations.
Jacquemus at Monte-Carlo Beach runs until 7 October, Av. Princesse Grâce, 06190 Roquebrune-Cap-Martin.
Dolce & Gabbana: Sicily
Set along Sicily’s glittering coastline, Dolce & Gabbana has returned to the San Domenico Palace in Taormina—blending Italy’s rich culture and history with the house’s unmistakable design codes.
As one of the brand’s most striking summer activations, the prestigious hotel has been transformed with Blu Mediterraneo-inspired décor, a tribute to Domenico Dolce’s Sicilian roots and the colours of the surrounding sea.
Even more enticingly, the pop-up unveils an exclusive capsule collection—sadly not available online—alongside a curated edit of new-season pieces that are every bit as covetable.
You can visit the pop-up until the end of the season at San Domenico Palace, 98039, Taormina.
Missoni: Ibiza
Missoni has officially entered the resort scene in Ibiza with the unveiling of its first boutique on the island and the launch of the Missoni Resort Club at OKU Ibiza—a testament to the brand’s growing presence in lifestyle, design, and hospitality.
From the 50-metre swimming pool to the towels, the space features Missoni’s signature prints, offering an immersive experience that captures the essence of the brand.
Just a short distance from the resort, Missoni’s new boutique invites guests to shop ready-to-wear, beachwear, and home décor.
Both the resort and boutique are open to visit until the end of the season at 07820 Sant Antoni de Portmany and the Ibiza Gallery.
Jacquemus: Mykonos
Known for its contemporary yet playful aesthetic, Jacquemus’ annual European pop-ups are a highlight of the summer designer pop-up calendar This season, the brand also brought its signature style to Mykonos, Greece.
Set on the sun-drenched shores of Nammos Beach, the exclusive boutique features special merchandise unique to Jacquemus' summer pop-up series—that can also be found in in Mykonos, Ibiza, Monaco, and St. Tropez. Paying homage to French Riviera chic, expect bold accessories, and vacation-ready outfits .
The boutique is open at 84600 Mykonos and will remain so through the end of the season.
Paper London: St.Tropez
Paper London has teamed up with hotel AREV St. Tropez to debut a five-part cinematic short film, Lost & Found Collective, starring model and actress Betty Bachz. The series spotlights a capsule of padel-inspired ready-to-wear and swimwear, offering a playful twist on quintessential French Riviera style.
Expect Paper London’s signature swim silhouettes reimagined for late-summer escapes, alongside preppy knits and nautical-inflected separates designed with the Côte d’Azur in mind—but destined to be worn well beyond its shores.
The collection is now available to shop at AREV Hotel and online through Paper London.
