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The Guardian - UK
The Guardian - UK
Business
Monkey

The Daily Mail's digital radio madness

The Daily Mail unveiled an exciting new giveaway on Saturday: a free digital radio for every reader (if they can collect enough vouchers). Let's hope those same readers haven't been overly influenced by recent press reports, which questioned the wisdom of switching off the analogue signal and moving to digital at all. "Will someone please tell me why we need this mad switch to digital radio? asked Sue MacGregor in March this year. The previous day, there was a warning that: "The public cannot see the point in buying a digital radio and are happy with FM sets". Which mid-market title published those stories, along with several others? The Daily Mail, of course.

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