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This is the ultimate skills handbook for aspiring food writers, ambitious bloggers or anyone who wants to share their passion for food with the world. A heavyweight panel of award-winning food writers have collaborated to create this comprehensive guide to writing about food – from developing a distinctive personal style to pitching your ideas to editors.
Columnist Felicity Cloake provides a crash course in writing sparkling content and irresistible recipes, as well as tips for mouth-watering food photography. Acting Guardian Cook editor Mina Holland offers a no-nonsense guide to the industry, advising you how to craft a perfect pitch that editors will notice, and regular Cook contributor Eve O'Sullivan will discuss freelancing and food styling. Writer Andrew Webb reveals how to get the best from any interview, whether it's with a shy chef or a self-promoting proprietor. It's a recipe for success for any prospective food writer, enabling you to write and pitch with confidence, and stand out in a crowded field.
This course is for you if...
- You love cooking at home and want to start a food blog
- You're an aspiring food journalist, or a journalist in another field who wants to move into food writing
- You're a food blogger who wants to make your blog more professional
- You run a restaurant and want to write better content for your company's blog or website
- You spend most of your spare time taking pictures of food to share on Instagram, and think you might want to start a blog
Course description
This large-scale seminar features a panel of some of the biggest names in food writing. It is designed to teach attendees how to conceive, write and pitch articles relating to food. Topics covered on the day include:
- The craft of writing: structure, rhythm, language and self-editing
- How to find your style as a food writer
- The nuts and bolts of recipe writing: from selling the dish to the reader to writing a foolproof method
- Popular formats, and how to use them: features, interviews, recipes, topical pieces, and more
- Photography tips for food bloggers and recipe writers
- Interview essentials: the kit you need, researching your subject and planning an interview
- Interview technique: how to stay friendly yet objective, and how to coax shy interviewees out of their shells
- Pitching to editors: what editors want, finding a fresh angle and how to write the perfect pitch email
Tutor profile
Felicity Cloake is the author of the Guardian's How to Make the Perfect... column and three recipe books, Perfect, Perfect Too and Perfect Host. She is also a freelance journalist and food columnist for the New Statesman. In 2011, Felicity won the Guild of Food Writers Food Writer of the Year and New Media awards. You can read her writing for the Guardian here.
Mina Holland is acting editor of Guardian Cook. She was formerly contributing editor of Observer Food Monthly and has contributed to a range of publications including Observer New Review, Observer Tech Monthly, Observer Magazine, Waitrose Kitchen, Stylist, Flavour First and others. Find Mina on Twitter here.
Andrew Webb is an award-winning food writer and journalist. His previous books include Food Britannia (winner of the Guild of Food Writers award) and The Men's Pie Manual. As well as writing for the FT and Delicious magazine, Andrew has presented episodes of The Food Programme on Radio 4 on subjects as diverse as food on a pension and the future of the cookbook. His TV work includes being interviewed about historical pies by Heston Blumenthal, and judging comfort food for UKTV's Perfect series. For more information see Andrew's website.
Eve O'Sullivan is a freelance food writer, food stylist and regular contributor to Cooked, for which she writes the weekly Readers' Recipe Swap. She is also the editor of Cooked, a new venture from Bloomsbury Publishing, Quadrille and Hardie Grant, launching in January 2015, and writes for publications and websites such as Olive, Delicious, Harper's Bazaar online, Guardian Cities, Guardian Live Better and The Northbank. You can follow her on Twitter, @eve_os.
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Details
Date: Saturday 10 January 2015
Times: 10am-4pm
Location: The Guardian, 90 York Way, King's Cross, London N1 9GU
Price: £129 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
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