The Chiefs used one of Colin Cowherd’s bad takes to pump up the crowd

The Kansas City Chiefs made their second straight appearance in the AFC Championship Game, and for the second straight year, it was cold in Kansas City.

Cue the Colin Cowherd video …

Last year, ahead of the Chiefs’ eventual loss to the New England Patriots, Cowherd doubted that Arrowhead Stadium would present a hostile environment for Tom Brady because the noise would be muffled out by ski masks in frigid weather. Given that Arrowhead Stadium holds the literal Guinness World Record for loudest outdoor stadium, Chiefs fans took the slight personally.

In case you missed it last year, this was the Cowherd video.

Hey #ChiefsKingdom Colin Cowherd said Arrowhead isn’t going to be loud this weekend because of the weather. Be as loud as you can! Colin Cowherd doesn’t know about #ChiefKingdom. pic.twitter.com/4pwExvkGx9

— Chiefs Central (@ChiefsCentral) January 15, 2019

Fast forward to Sunday’s AFC Championship Game against the Titans, and the Cowherd video was used to the Chiefs’ advantage. The Chiefs production staff played the clip on the videoboard before a crucial defensive play, urging the Chiefs fans to get louder.

Cowherd on the Jumbotron in KC. pic.twitter.com/yBXj0lBBBm

— Cork Gaines (@CorkGaines) January 19, 2020

Oh god. They just played the Cowherd video in the stadium. Chiefs by 90

— Tony Romo Burner (@Tony_Talk_) January 19, 2020

Even Cowherd took notice.

Everywhere. pic.twitter.com/8IVJDLtEVQ

— Colin Cowherd (@ColinCowherd) January 19, 2020

The CBS broadcast had the decibel level well over 100. It didn’t look like the 19-degree weather had any negative impact on the crowd noise this time around either.