Viewers tuning into The Chase's family special on Sunday, called The Family Chase, were left stunned by one contestant.
Those watching the ITV gameshow dubbed her a lookalike of a former Emmerdale legend.
Viewers thought contestant Paula looked so much like the character in particular, that they began calling her by said character's name.
Emmerdale fans were quick to spot she looked remarkably like Val Pollard.
Val was married to Eric Pollard in the Dales, before her tragic death in 2015 during the helicopter stunt.
She was played by actress Charlie Hardwick since 2004.
As Paula appeared on The Chase on Sunday, fans spotted the huge resemblance between her and the actress who played Val.
From the hair colour to the matching style, and even the Geordie accent, fans couldn't believe their eyes.
One viewer said: "Seat 2 #TheChase," with an image of Val leading to many others agreeing.
Another fan agreed: "Val up now! #TheChase."
A third said: "Now it's Val from Emmerdale #Thefamilychase."
Unfortunately, like her sister who went before her, Paula was caught by the Chaser, Paul Sinha, and sent home.
As her departure aired, one fan tweeted: "That was too f***ing easy. Now do one back to the Woolpack, Val."
A second fan hoped she might return for the final chase, and said: "Go low & bring Val back oot!"
Unfortunately, it was just Hannah left to play in the final round and she and the family did not win the cash prize.
The Chase airs weeknights at 5pm on ITV.
