The changing face of banking customers: winning through customer experience

During 2014, EY conducted two customer surveys to help our clients best understand their customers and how to deal with the rise of digital.

In our first survey in February, “Winning through Customer Experience”, we asked over 30,000 banking customers to find out the following:

1. What they were looking for in a bank
2. What banks can do to improve customer experience.
   

This is what the survey discovered:

There is more detailed information about the survey here.

This survey is an example of EY’s fulfilment of Building a Better Working World, by helping our clients to best understand their customers and ultimately know how to cater products and services for their specific needs and circumstances.

More from the EY partnerzone:

• The digital banking promise
• The liberating power of insurance
  
• What can alternative finance models offer to young investors?

Content on this page is paid for and provided by EY, sponsor of the finance hub.