The changing face of banking customers: advancing service in a digital age

EY’s survey, “Advancing Service in a Digital Age”, launched in November, and involved over 2,000 participants in the commercial banking sector. We wanted to find out:

1. What digital channels banks used to best serve their customers
2. What customers want from digital banking
3. What customers worry about

This is what we discovered:

There is more detailed information on the surveys here

This survey is an example of EY’s fulfilment of Building a Better Working World, by helping our clients to best understand their customers and ultimately know how to cater products and services for their specific needs and circumstances.

More from the EY partnerzone:

• The digital banking promise
• The liberating power of insurance
  
• What can alternative finance models offer to young investors?

Content on this page is paid for and provided by EY, sponsor of the finance hub.