Love them or loathe them, Celtic 's Christmas videos certainly capture the attention.
Images of James Forrest dressed as an elf and Scott Brown in a green Christmas onesie last year have barely cleansed themselves from our memories.
But it's nearly time for this year's edition and Celtic might have dropped a clue about the star of the show.
The club like to get creative to give fans a laugh in the festive season and the media team have a brand new cast of characters to play with.
It's manager Ange Postecoglou 's first Christmas in Scotland and images shared by the club hinted he's about to bring the festive cheer to Celtic Park.
The pics advertising the club's range of seasonal gifts were stamped '"Ange A Claus."
Could that mean the annual video will feature Postecoglou decked out in red and white doing his best impression of Old Nick? We can only hope.
The east end of Glasgow's favourite George Michael tribute act could also play a part if Jota can be coaxed into a cover of Wham's Last Christmas .
Whatever the case, it looks set to be a festive video like no other when the club eventually launch it.