A Cardiff production company could become one of Europe's biggest drama producers according to Sony who invested £50m into the brand earlier this year.
The Welsh makers of hits such as His Dark Materials, Bad Wolf production company, sold a majority stake to Sony Pictures earlier this year in a huge deal.
Now, in anticipating the fast-rising company, Sony's Wayne Garvie told BBC Wales that Bad Wolf had yet to reach its "zenith" and would continue to grow. The investment by Sony Pictures is understood to be between £50m and £60m.
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Mr Garvie, Sony Pictures' president of international production, worked with Bad Wolf founders Jane Tranter and Julie Gardner at the BBC.
The pair were responsible for bringing the production of Doctor Who to Cardiff in 2005, and cited that positive experience as one of the reasons why they established Bad Wolf in Splott in 2015. Since then, it has produced the Philip Pullman trilogy His Dark Materials, the drama Industry for the BBC.
Mr Garvie told BBC Wales : "We have invested in a company that has not reached its zenith.
"We have [another] company called Left Bank Pictures who make The Crown, which you may have watched, and which is Britain's biggest drama company. And we built that together with the founders of the company over about eight years or so.
"And we want to do the same with Bad Wolf. There is no reason why Bad Wolf should not be or could not be the biggest drama producer in Britain and in Europe. And that is our ambition."
Mr Garvie said Wales' recent history in producing high-end TV and film helped the decision to invest.
"One of the things we found really attractive about Bad Wolf was the passion they had for Wales, the people in Wales and their commitment to Wales," he added.
Jane Tranter, Bad Wolf's chief executive told the broadcaster: "The kind of television dramas that Bad Wolf produces are huge. It is a very scary thing to do.
"We love it, and we want to go on and do bigger shows. But there comes a point when we have to acknowledge that in order to produce on an increasing scale and ambition, we need to take a partner and collaborator and investor with us on that journey."
Ms Tranter said Sony's experience would help "stabilise" the company, but she wanted the investment to propel it into the "next phase of its journey".
