Why is speed-dating similar to buying jam? Both involve a consideration of several options, but having a greater choice doesn't always lead to a better decision. Or indeed any decision at all.
These are some of the findings of Sheena Iyengar who explains them in her latest book The Art of Choosing. She joins columnist Julian Glover and Andrew Lilico, chief economist at the Policy Exchange thinktank, for a discussion of choice and the role it plays in business, politics and our day-to-day lives.
We also hear from Renata Salecl whose recent book Choice argues that with greater choice comes greater stress, and that every decision comes with a sense of loss.
As the new government sets its policy wheels in motion, we ask: is choice in public services what people want? And does it lead to better services?
What do you think? Leave your thoughts below. Or don't. It's your choice.
