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Dublin Live
Dublin Live
National
Darragh Berry

The brilliant story behind why Dublin shop JC's Supermarket starts selling easter eggs 17 WEEKS before Easter

For generations of northsiders, it's finally begginning to feel a lot like Christmas - now that easter eggs are on the shelves of their favourite store.

Yes you read that right - Christmas is only here and one Dublin store has already decided to start offloading its Easter Egg stock.

JC's Supermarket in Swords took to Facebook to tell shoppers about the great deals on their eggs - a solid 17 weeks before Easter Sunday on April 12.

They said: "Christmas has arrived at JC's. Wispa - Crunchie - Twirl - Creme Egg. €6 Each - While Stocks Last."

The early eggs promotion has been going on for decades according to fans of the shop.

One local said: "The story goes that JC, the owner at the time, put in an extra order to Cadbury's for Christmas selection boxes.

"The order got delivered and they thought everything was okay until they opened the packaging on the pallet to discover it was Easter eggs.

"They phoned up Cadbury's but they wouldn't take the order back hence Easter eggs at Christmas.

Wouldn't mind a few of these at the table on Christmas morning. 

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