Garment Collecting is a global initiative in which H&M brings new life to old clothes. Customers bring in their unwanted garments to the H&M stores. The clothes are then either reworn, reused or recycled. Since the launch of the Garment Collecting Initiative in Spring 2013 H&M has collected nearly 5000 tonnes of textiles. That’s as much textile fabric as in 25m t-shirts. H&M has also taken the next step towards its mission of creating a closed loop system and have made the first products containing material from the Garment Collecting Initiative.
The New York-based, Austrian photographer and artist Bela Borsodi has created a unique and mesmerising short film about the art of garment collecting. Inspired by the Japanese Bunraku theatre tradition, Borsodi and the team built a whole world made out of garments. The main principle of the Bunraku is idealistic (and also very attractive); to show an abstract story in a real way.
“The purpose of film is to illustrate the recycling process. We tried to describe the message very clearly, but in a way that was interesting to watch. The film was made to engage the audience and to introduce them to the opportunity of giving their old clothes a new life”, says Cecilia Brännsten, global project manager for the Garment Collecting Initiative at H&M.
Content on this page is provided by H&M, sponsor of the sustainable fashion hub
