Not since Coleen Rooney versus Rebekah Vardy had the British public been so engrossed in a legal case than when a trademark battle between two chocolate caterpillar cakes took the nation by storm.
It all started when Marks & Spencer launched an intellectual property claim against Aldi, with M&S alleging that the supermarket's Cuthbert the Caterpillar cake infringed its own Colin the Caterpillar cake trademark.
After dividing Twitter users and making headlines around the world, the ongoing legal row entered a new stage last week as Cuthbert returned to Aldi stores nationwide having performed a dramatic skydive to raise money for charity.
For many, the case brought to light just how many different anthropomorphic caterpillar sponge logs are available in UK supermarkets.
Tesco has Curly, Asda sells Clyde, Waitrose's got Cecil, Morrisons offers Morris and Sainsbury's has Wiggles.
But now, there's a new extra-special name joining the ranks - Archie the Caterpillar.
Made by nut-free celebration cake producer Just Love Food Company, Archie is the first vegan caterpillar cake to launch in the UK and is also egg, peanut, nut and milk-free.
While the cake is currently only available to buy online at TheVeganKind Supermarket for £6.99, it is set to be available supermarket-wide in around three months time.
But there is even more to Archie than meets the eye and tastebuds, as he is also named after a brave young boy from Cardiff who has serious food allergies.
At four years old, Archie, from Penylan, went into anaphylactic shock after being touched by his cousin who had peanut dust on his fingers, and was taken to hospital struggling to breathe and red and swollen all over.
After being discharged from hospital and referred to an allergy clinic, Archie was diagnosed with allergies to peanuts, tree nuts - including walnuts, almonds and cashews - and cooked and uncooked egg.
Since then, he has gone on to suffer five more serious anaphylactic episodes and over 100 smaller reactions, which have brought him out in hives and caused his face to swell.
Months after his diagnosis, he had another anaphylactic reaction after walking past an open bag of walnuts and, just last month, was left with swollen lips after eating some Chewits sweets, which contain egg white powder.
Archie's mum Charlotte Murphy said both she and her son were "bursting with pride" at him lending his name to the new cake.
"It makes me incredibly proud that through everything Archie has been noticed and is being honoured in such a positive way for his allergies.
"Archie is bursting with pride over it, he cannot believe he has his very own caterpillar cake that's not only been named after him but is also inclusive for other children just like him, living with food allergies.
"He loves that he can actually eat it, because it's free from eggs, nuts, peanuts and milk."
As Archie can go into anaphylaxis so easily, Charlotte said it is "a daily struggle" navigating parts of life that others simply take for granted in order to keep him safe.
"For Archie, tree nuts, peanuts and egg are a deadly weapon to him, and you're constantly on red alert," she said.
"We can't just up and go somewhere - everything has to be planned, down to ringing restaurants, wiping down seats and carrying everything Archie needs to save his life - including his epi pen."
"Every food he eats has to be checked thoroughly, even when he uses paints or even soap.
"We can't just go to the park because children are having fun and eating ice creams and their hands get sticky, they only have to touch a railing or swing and Archie could go into anaphylaxis."
Archie is not alone - an estimated two million people in the UK are living with a diagnosed food allergy, according to The Natasha Allergy Research Foundation.
But despite this, Charlotte said that allergies are still neglected in the UK by the government and health and education boards.
"They all have a part to play in raising awareness that, to some, food can kill. Until another child has to die because of the lack of education around food allergies, nothing will change for those living with serious allergies," she added.
"Archie has been excluded from things because of his food allergies, but there is never any reason to exclude a child from anything.
"As a mum, you only want your child to feel happiness and love, but because of his food allergies, he has experienced anxiety, fear, loneliness and bullying.
"Children shouldn't have to live this way - it's unjust and unfair to expect children to carry such a burden."
In March 2019, Archie's ordeals led Charlotte to start her own charity - Archie’s Allergies - which supports families of affected children and young people and aims to educate others on the importance of being kinder to those living with food allergies.
Just Love Food Company, who make the new Archie the Caterpillar cake, have dedicated a section of its packaging to the charity and Charlotte and Archie's story.
"It's a privilege that the charity is being recognised for our efforts of preventing allergic reactions and everything we're doing to encourage children to be more positive about such a serious medical condition," said Charlotte.
"It can be incredibly scary to think we can die from just one bite or touch of food, and we're supporting families going through that."
Through Archie’s Allergies, Charlotte aims to promote allergy awareness, as well as empowering child sufferers through producing stickers and badges that normalise their allergies and make others aware of them.
During lockdown, the charity sent out 3,000 "allergy boxes" - containing stickers, postcards and craft activities - to children, and also received funding to provide food for allergy sufferers, as supplies of allergen free food were threatened at the beginning of the pandemic.
Last month, for Allergy Awareness Week, the charity’s young followers were also encouraged to make allergy awareness posters for their school and talk to their friends and classmates about their allergies.
“We want to empower these children - they are so brave to live with the fact that the possibility of death for them is everywhere, every day," said Charlotte.
“That’s what the badges do, they say ‘hey, no eggs’ or ‘I don't do nuts’, so they don’t have to keep reminding people. We have parents message us crying - they wouldn’t have thought that badges would bring them so much joy.
“We just want to be a voice for these children, we want to show people that allergies are normal, as it’s just the fear that gets people the most.
But even with the charity’s progress and the appreciative feedback, Charlotte knows there could still be a long way to go before allergies are given the attention that they deserve.
“Our story is not unique, there are people that are identical to us and some are even worse,” she said. “You feel so helpless sometimes, because all you want to do is show these children that they are not what these people are making them feel like they are.
“Sadly we live in a world where it’s not until somebody dies that we want to do anything about it. I’m not willing for my child, or another child with food allergies to die, because somebody wasn’t bothered or they weren't paying attention, or because they thought they knew better.
“I’m so happy that we’ve helped so many families like us, but there’s only so much we can do and say - we now need others to not be afraid of approaching the subject."
