Targeting 25-44 year old main shoppers, the Real Radio network has the same values on and off-air as its listeners. These are:
Family - Family Values – honesty, decency and integrity
Real Radio's presenters are fun, welcoming and enthusiastic – perfect listening for all the family all through the day, everyday! The stations reflect the lifestyles of our listeners, their positive attitude and the importance of their families in their lives
Fun - Upbeat, lively and positive
Real's on-air personality engages listeners with its wit and spontaneity. Our audience tune-in to listen to presenters who they can relate to and feel they would like to know as friends
Entertaining - Sing-along, laugh-along and join in
The Real Radio network plays music that's relevant and recognisable to the life of the audience – from the songs they loves as teenagers to their favourite current hits. Our listeners seek a blend of music which appeals to them and reflects their world and they know they can find this at Real Radio
Community - A desire for relevant news and information about the local area and an interest in supporting the region
Real Radio's regional coverage means that the stations have a broad - rather than parochial – outlook. The audience are open-minded and interested in the region they live in
Enthusiasm – Keen, energetic, enterprising and with forward thinking
Ideas
Real stations are the only stations in their TSAs with the size and scale to offer the biggest promotions, with desirable and attainable prizes. Real listeners love having the opportunity to get involved with clever and engaging competitions, which are fun to listen to – even if they're not taking part
