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While beauty obsessives might have thought that 2019 topped the list when it came to exciting new beauty launches, it turns out that 2020 is poised to give the last 12 months a serious run for their money.
It can often feel as though beauty brands are constantly announcing the launch of new products, be it a colourful eyeshadow palette, long-lasting foundation, or shimmering highlighter, but this month the number of innovative products hitting shelves is seriously impressive.
One of the most highly-anticipated products on our radar right now is the new GHD Helios hairdryer (available from 17 February) which is the haircare brand’s latest innovation in styling control.
The tool, which is available in four different colours, delivers even heat distribution, features Aeroprecis technology which enables more precise control and promises to give your hair 30 per cent more shine.
Fragrance fans will also be pleased to learn that there are also a number of fresh new scents arriving in stores this month, such as Tom Ford’s Rose Prick and the latest version of YSL’s Black Opium called Neon.
With so many new arrivals, it can be hard to keep up with the latest must-have products and, more importantly, which ones are really worth spending your hard-earned money on.
From the latest trend-led make-up to indulgent skincare, these are the brand new beauty products we're obsessing over right now.
Click through the gallery to see our favourite new-in beauty picks for February.
