Fragrance is a powerful thing. It can make us feel a certain emotion, take us back to a place in time, and even bring an outfit together – a man is never properly dressed without a spritz of fragrance, after all. But if you’ve spent any time sniffing fragrances in a store before, you know that deciding on your signature is no mean feat. So, how do you choose?
Ok, so strictly speaking, there’s no such thing as men’s fragrances. Those “pour homme” and “pour femme” tags are essentially just marketing, and an increase in unisex or genderless fragrances shows how much the lines have blurred. Having said that, men’s fragrances have been painstakingly developed to cater to men’s olfactory tastes and expectations, so what better place to start than something created with men in mind?
As for choosing between notes, some fragrances suit seasons and certain settings, so consider whether you’d invest in a day and an evening scent, for instance. Citrusy or “aquatic” ones can be great for the summer, for work or to wear après the gym, while the heavier, woodier or earthier ones work better for evenings or for dates when you want to make an impression.
You can get an idea of which scents pack the biggest punch by whether they're an eau de parfum, eau de parfum toilette or an eau de cologne. The former has the lowest concentration, and the latter is the strongest – these tend to outlast the other two.
How we tested
To put each fragrance through its paces, we applied one at the start of the day to our neck, wrists and chest (the chest being one of the best places for men to apply fragrance), leaving it to develop on the skin throughout the day.
We considered the immediate impact, projection (how far the fragrance can be detected from the skin) and longevity. Since fragrance bottles are often works of art in their own right, we also took appearance into account, along with overall value for money.Keep scrolling for our guide to the best men’s aftershave and fragrances for 2025.
Why you can trust IndyBest reviews
Lee Kynaston is a writer specialising in men’s skincare and grooming, from the best skincare brands for men to have on your radar, to the best electric shavers, hair clippers and moisturisers to incorporate into your routine. After real-world testing, Lee takes a straight-talking approach when giving his honest verdict on the products he reviews. He won’t recommend a fragrance that he doesn’t think is worthy of your money. Samuel Mathewson is a similarly trusted voice, he’s tested men’s wash bags, haircare and men’s clothing for the Indybest section, and knows when he sees quality.
The best men’s aftershave and fragrances for 2025 are:
- Best overall – Acqua di Parma colonia eau de cologne: £49.50, Amazon.co.uk
- Best budget buy – Mäurer & Wirtz 4711 eau de cologne: £14.95, Amazon.co.uk
- Best for sharing – Jo Malone lime basil and mandarin cologne: £82, Lookfantastic.com
- Best for everyday wear – Montblanc legend eau de toilette: £56.25, Lookfantastic.com
- Best for staying power – Le Labo patchouli 24 eau de parfum: £168, Johnlewis.com
Acqua di Parma colonia eau de cologne
It may be over a century old now (it launched in 1916) but this classic Italian cologne from Acqua di Parma hasn’t aged a day. Citrusy, herbal and floral, it’s everything a traditional cologne should be and much more thanks to the addition of warm sandalwood and earthy patchouli. It’s delightfully elegant and understated – making it an excellent daytime fragrance – but has just enough staying power and sexiness in its woody base to make it great for the evening too.
Buy now £108.00, Cultbeauty.co.uk
Mäurer & Wirtz 4711 eau de cologne
Launched in 179, this cheap-as-chips summer essential is pretty much the cologne from which all others sprung. It’s a light-as-a-feather blend of citrus fruits, rosemary and lavender and not that far removed in smell from Tom Ford’s spenny neroli portofino. Don’t expect a similar kind of staying power though: it barely lasted an hour on our skin, so be prepared to reapply throughout the day.
Buy now £13.55, Amazon.co.uk
Tom Ford neroli portofino eau de parfum
A wonderfully summery, exquisitely uplifting blend of Sicilian lemon, bergamot, lavender and amber, neroli portofino’s success lies in its ability to capture a summer’s day on the Italian Rivera and bottle it for use on a rainy day in Ramsbottom. A contemporary take on a traditional cologne, housed in a bottle the colour of the Ligurian sea, it’s like bottled sunshine – though like sunshine, it doesn’t always last as long as you might like, so be prepared to reapply.
Buy now £145.00, Lookfantastic.com
Jo Malone lime basil and mandarin cologne
The perfect unisex fragrance for men looking for something that’s clean, crisp and summery but a little different, the addition of basil to this cologne gives it a distinctive, sweet, green and slightly soapy edge, distinguishing it from similar citrus-based scents. Amberwood, meanwhile, gives it depth and good longevity (it lasted over five hours on our skin). Hugely popular with women too – it’s one of Jo Malone’s bestsellers – it’s the perfect scent for sharing.
Buy now £82.00, Lookfantastic.com
Dior eau sauvage eau de toilette
Not to be confused with Dior’s current bestseller sauvage, this unbeatably fresh bulletproof classic never dates. Suave as a Sixties-era Bond, it’s been described as one of the great miracles of French perfumery and manages to achieve an innate sensuality that eludes many other citrus fragrances. This might be in part due to the inclusion of a synthetic compound called hedione, which has a citrusy-floral vibe similar to jasmine. Fresh yet sexy and pretty, it’s suitable for guys of any age and it certainly pushed our buttons.
Buy now £75.00, Johnlewis.com
Tom Ford oud wood eau de parfum
An enduring – and now iconic – fragrance from Ford’s private blend collection, oud wood takes one of Middle-Eastern perfumery’s most popular and distinctive ingredients, oud wood, and dials down its potency a little, adding rosewood and sandalwood, to make it a little less challenging to the average punter. Intensely woody, smoky and sensual, without being overpowering, it has a lovely, soft creamy finish that hugs the skin.
Buy now £220.00, Lookfantastic.com
Chanel bleu de Chanel parfum spray
This award-winning scent (it picked up a Best New Prestige Fragrance award at the annual fragrance industry’s Oscars in 2011) is one of Chanel’s bestsellers.
This has a lot to do with its familiar, traditionally masculine mix of woody, citrus and spicy notes which gives versatility and the kind of broad, commercial appeal that makes it perfect for gifting. Projection and longevity on the skin are decent while the bottle – as with all Chanel bottles – is ridiculously simple but impossibly cool.
Buy now £109.02, Johnlewis.com
Hugo Boss Boss bottled aftershave
A true classic and one of the bestselling men’s fragrances ever (it’s sold well over 60 million bottles since its launch back in 1988) this woody, fruity number hits you with fresh, juicy notes of green apple and grapefruit to begin with, but soon develops into a warm woody and sensual scent thanks to sandalwood, amber and musk. Its success lies in the fact that it comes across as sexy but not overtly so, making it a brilliantly wearable, versatile scent for men of pretty much any age.
Buy now £32.27, Lookfantastic.com
Creed aventus eau de parfum
If you’re a newbie to Creed fragrances you could do worse than starting your olfactory adventure with the award-winning aventus. A sweet, woody, fruity number with top notes of blackcurrant, apple and pineapple, a narcotic floral heart of jasmine and rose and a warm, libidinous base of musk, cedarwood and creamy vanilla, it has decent projection and longevity on the skin.
It’s clearly doing something right because, although only just over a decade old, it’s already the company’s bestselling fragrance, with celebrity fans said to include Lil Wayne and David Beckham.
Buy now £210.00, Johnlewis.com
Loewe solo cedro eau de toilette
The Spanish luxury goods brand’s first men’s fragrance dedicated to wood, cedro (Spanish for cedar) is woody, as you might expect, but it’s spicy and aromatic too – piquant enough to hold your attention for several hours, before it mellows and morphs into something surprisingly sexy. We absolutely loved the simplicity and sophistication of the slimline bottle too.
Buy now £102.63, Amazon.co.uk
Hermès terre d’Hermès eau de toilette
We loved this timeless woody/spicy fragrance. Masculine, outdoorsy and superbly versatile, with notes of grapefruit, pink pepper, cedar, vetiver and gunflint (and yes, you can smell that), it’s widely regarded as a modern classic and we can see why.
Fresh enough for day but warm enough for evening, it has a relaxed and understated yet refined elegance, and great staying power on the skin. As the name suggests, its underlying character is earthy but in a mineral, rather than a damp soil, kinda way.
Buy now £158.03, Theperfumeshop.com
Roja Parfums vetiver parfum pour homme
At £395 for a 50ml bottle, this superb vetiver fragrance from acclaimed British perfumer Roja Dove is the very definition of exclusivity and luxury. Earthy, smoky and leathery, there’s a beautiful, bold sweetness to this fragrance, but also depth and complexity thanks to a stellar supporting cast including of “green”-smelling galbanum and cedar needles.
It’s elegant, grown-up and sexy and somehow manages to be both hyper-traditional yet delightfully contemporary. Pricey, yes, but one of the very best vetivers we tried and with super-impressive staying power to boot.
Buy now £395.00, Harrods.com
Givency gentleman eau de toilette
In the same way Abba didn’t need to co-opt current trends for their 2021 comeback, Givenchy gentleman has thumbed its nose at fads for nearly half a century, offering a timeless wood ’n’ leather version of olfactory masculinity.
It might be one of the most famous patchouli fragrances out there, with more of the stuff than a happening at Woodstock, but it’s the leather accord, along with a sensual amber base note, which makes it supremely sexy and helps it swerve hippy territory.
Buy now £88.00, Lookfantastic.com
Le Labo patchouli 24
There are plenty of decent patchouli fragrances out there but for sheer power this one from cult brand Le Labo is unbeatable. Although there’s a big dose of patchouli in there, this potent brew is also intensely smoky and tarry – a bit like a patchouli bonfire.
Its longevity on the skin is seriously impressive. We could smell it on our clothes for days. It’s not cheap but given it only requires a couple of sprays to make its presence known, meaning it’s actually excellent value for money.
Buy now £170.00, Johnlewis.com
Beaufort fathom V eau de parfum
Boutique fragrance house Beaufort, founded by musician and writer Leo Crabtree Sales, has a reputation for coming up with offbeat creations, and this is no exception. Despite the sea-related name, it’s a rich, deep, mossy fragrance, embracing an intensely earthy smell of wet soil, with accents of gin, black pepper and sea salt.
Dark, mysterious and challenging, it’s like nothing else on the market, and so is perfect for those seeking something quirky, niche and a little experimental. We reckon it’s the kind of fragrance Nick Cave might enjoy.
Buy now £125.00, Bloomperfume.co.uk
Chanel allure homme sport cologne sport spray
One spray of this and it’s easy to see why this sport version of allure is widely regarded as one of Chanel’s best fragrances for men. Fresh and citrusy with a bracingly fresh aquatic accord, it’s fresher, crisper and – dare we say it? – better than the original allure, eventually becoming warm, creamy and delicately sensual on the skin. Whether you’re a gym rat or a couch potato, we reckon this deserves a place in any man’s fragrance wardrobe.
Buy now £109.02, Boots.com
Giorgio Armani acqua di gio eau de toilette
Giorgio Armani’s legendary bestseller still smells fabulous a quarter of a century on from its launch. The citrus-meets-saltiness at its core reminds us of the bitter-but-delicious tang of a margarita and it’s perfect for those who like fresh scents but not traditional colognes. It didn’t last quite as long on the skin as some of the other fragrances we tested but that’s a small gripe given how good it smells.
Buy now £70.80, Amazon.co.uk
Dior sauvage parfum
This is a bona fide scent phenomenon, with a bottle sold every three seconds. It’s TikTok’s fave men’s fragrance too.
You can see why: one of the most commercial fragrances we tested, it avoids being polarising by taking the structure of a classic fougère and updating it. It’s fresh at first, then peppery and metallic then, after a few hours on the skin, creamy and delicately musky. Groundbreaking and intriguing it is not — but it’s fantastically wearable.
Buy now £70.99, Amazon.co.uk
Gucci guilty pour homme parfum
The enduring popularity of this woody, aromatic fougère, with its big hit of lavender, orange blossom and lemon and soft, slightly powdery woody base of cedarwood and patchouli, proves you don’t need to feel guilty if you love it.
Commercial and inoffensive, with a pleasant, soapy, barbershop freshness, it makes a fantastic everyday, season-traversing fragrance and is one of those few scents you could buy blind for a gift and the recipient would not be disappointed.
Buy now £93.01, Boots.com
Montblanc legend eau de toilette
Another aromatic fougère, featuring – as all good fougères should – a big hit of lavender, Montblanc’s best-known fragrance has been on bestsellers list since its launch back in 2011.
Making it stand out is a sweet, floral fruitiness that comes from Pomarose – an ingredient described as smelling somewhere between apple and a rose. Coumarin, meanwhile, gives it a lovely, soft biscuity finish. Longevity and projection are okay rather than amazing, but its versatility as both a day and evening scent is excellent.
Buy now £63.76, Sephora.co.uk
YSL y for men eau de toilette
A thoroughly modern fragrance, Y straddles a couple of fragrance families, dodging pigeon holes in the process. While delicately woody and spicy, there are traditional fougère facets there, too, with lavender, geranium and touch of vanilla, but it’s altogether subtler, lighter and airier than we expected.
There’s a lot going on here but the overall effect is dignified and subdued, making it perfect for younger guys who, research shows, prefer to wear fragrance rather than have fragrance wear them.
Buy now £72.01, Boots.com
Jean Paul Gaultier le male eau de toilette
Described as an amber fougère, Jean Paul Gaultier’s iconic signature fragrance takes the traditional fougère structure and completely subverts it, adding a massive dose of vanilla, warm, sensual amber and accents of mint, artemisia and orange blossom to create something traditionally masculine and yet... not. Sweet, heady and lingering, it’s as cheeky, imaginative and distinctive as Gaultier himself, and is that rarest, of things: a true modern classic. The bottle, of course, is iconic.
Buy now £61.20, Sephora.co.uk
Maison Francis Kurkdjian l’homme a la rose eau de parfum
Francis Kurkdjian, the perfumer behind Jean Paul Gaultier le male (see above), created this lightly floral fragrance as a way to encourage men to experiment, and it’s perfect in that respect because the rose here is downplayed.
Cleverly Kurkdjian uses a sharp, citrusy grapefruit accord, crisp, refreshing green notes and herbaceous sage to prevent the rose from becoming too heady and overpowering, while sensual woods round things out, taking over as the grapefruit and rose fades.
Buy now £205.00, Selfridges.com
Czech & Speake no. 88 cologne spray
This powerhouse woody floral fragrance from luxury grooming brand Czech & Speake fuses warm sandalwood and vetiver with heady, slightly debauched floral ones, dominated by the instantly recognisable, intoxicating scent of rose.
A little goes an awfully long way and it has the staying power of a marathon runner (it lasted nearly 24 hours on the skin, surviving a morning shower in the process).
Buy now £185.02, Harrods.com
Editions de Parfums by Frederic Malle synthetic nature
Frederic Malle launched Editions de Parfums in 2000 having gained a love for fragrance from his family. His grandfather founded Christian Dior perfumes and his mother was artistic director and instilled a sensitivity for perfumes in her son. Malle runs his perfume brand like a book publisher, joining with some of the world’s most celebrated perfumers to “publish” new fragrances.
Synthetic nature is a unisex fragrance that immediately evokes the greenest garden. Top notes of basil and fresh greenery dries down to florals with lingering soap and sweetness. We found this scent was long lasting, giving whiffs of eden throughout the day.
Buy now £175.00, Fredericmalle.co.uk
Malin + Goetz cannabis
New York’s Malin + Goetz has a select range of fragrances both for body and home. We already love the dark rum candle, leather perfume oil and last year’s strawberry fragrance.
This one is cool, hazy and laid-back. It’s one to spritz liberally for a woozy cloud of wood and spice. With black pepper and citrus top notes, subtle florals in the middle come through then settles into cedar wood and smokiness. We found the eau de parfum to have good longevity.
Buy now £89.00, Malinandgoetz.co.uk
The verdict: Best men’s aftershave and fragrances
Our best overall buy is Acqua di Parma’s colonia eau de cologne for its traditional warm, elegant and earthy scent. Alternatively, try terre d’Hermès – a superbly versatile fragrance that pulls off the tricky feat of being both original and commercial, without being bland. If money’s no object, Tom Ford’s oud wood passes the sophistication test for a perfect evening pick. Finally, Mäurer & Wirtz’s 4711 eau de cologne is a light citrus and floral blend with an affordable price.
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