The time you spend sleeping is quite possibly the most important part of your day. A bold statement maybe, but consider that a healthy sleep schedule helps prevent health problems such as weight gain, high blood pressure and a weakened immune system. And yet, 68 percent of Americans say they struggle with sleep at least once per week.
The importance of sleep resulted in the formation of new, sleep-centric companies like Casper and Nectar, intent on reinventing how we approach getting some shut-eye. And beyond that, we now have access to products customized to the individual to help you get the best sleep possible. If you’re in the market for a personalized sleep experience in the form of a pillow or mattress, we’ve rounded up some of the best options on the market right now.
Custom Pillows
Pluto Pillow

Pluto promises “a pillow built just for you,” and has been the company’s entire success on this concept. And because this is Pluto’s only product, you know it’s designed with care as well as expertise. Simply fill out a quick questionnaire with your sleeping habits and preferences, and Pluto will design the perfect pillow. Factors include height (determined by your sleeping position), density (do you like to sink into your pillow or rest atop?) and cooling properties (meaning both sides can be the “cool side” of the pillow).
A Pluto Pillow is available now for $85.
Sleep Number Pillow[ology] Pillow

A Sleep Number Pillow[ology] Pillow is available now starting at $30.
Eight Sleep Ultimate Pillow

Eight Sleep believes that “just like one mattress doesn’t work for everyone, one pillow can’t either.” Rather than design a custom pillow for each customer, Eight Sleep created the Ultimate Pillow, filled with three removable layers: one of memory foam and two of insertable cushions. Adjust the arrangement of the layers as needed to create the optimal support for your sleeping position. The materials can give the feel of a traditional down or memory foam pillow, depending on how they’re stacked, meaning sleepers can experiment before deciding what they prefer.
An Eight Sleep Ultimate Pillow is available now for $200.
Custom Mattresses
Helix Mattress

Helix knows the many mattress options online can be overwhelming, which is why it offers to match you to the ideal bed when you shop on the Helix website. The Helix personalized sleep quiz takes you through a series of questions like, “What type of mattress feel do you prefer?” and, “Do you ever wake up with bad back pain?” to determine your ideal sleeping position, comfort level and required relief. Prices range from $600 to around $2,600, so there’s something available for every price range.
A Helix Mattress is available now starting at $600.
Eight Sleep Smart Bed

Eight Sleep lets users customize their mattresses when it comes to characteristics such as size and firmness. But more impressive is the technology inside the mattress itself. Built-in sensors let you track your sleeping patterns and even measure heart and respiratory rates, giving you extra insight into how to get the ideal sleep. The bed also features a smart alarm clock that senses when you’re in REM in order to wake you up when you’re in the lightest stage of sleep.