

Friends, I love this time of year. The countdown to Christmas is on, the social season is in full swing, and Black Friday sales are the perfect time to shop for all your Christmas presents and save some dollars. It’s also the perfect time to stock up on your favourite beauty products, because who doesn’t love a discount on your precious foundation?
And we’re in luck because our favourite Australian beauty brands have announced their Cyber Weekend sales — and a LOT of them are kicking off early!
To help you sift through the overwhelming amount of sales on offer, we’ve curated a list of the best beauty Black Friday sales online, so you can shop them all in one place. Strap in, folks, because there’s quite a bit on.
Our Shopping Editor’s Black Friday Beauty Sales 2025 Top Picks
If you wanna shop the Black Friday beauty sales at a glance, our shopping editor has rounded up her seven top picks. Keep on scrolling to see the full list of sales.

Sephora — Everything Up To 50% Off
This Black Friday, everything at Sephora will be up to 50 per cent off. That means your faves from Laneige, Rare Beauty, Haus Labs, Fenty and more will be discounted. Plus, white, black, and non-Sephora Beauty Pass Members will receive an extra 15 per cent off purchases — 20 per cent on orders over $120 — and gold tier members will receive an additional 20 per cent off with no minimum spend.
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Adore Beauty — Up To 50% Off Cult Beauty Items
Adore Beauty’s sales are always among the best. Not only do you save across a range of cult favourite brands like Biodance, K18, Kérastase and Laneige, but you also get a Tim Tam with each order. It’s lowkey the part we look forward to the most.
Image: @nakhair


The Iconic — Up To 40% Off Beauty
We never skip The Iconic’s Black Friday beauty sale. Why? Because they’ve got up to 40 per cent off some of our favourite brands including Ghd, MAC, Estee Lauder, Ole Henriksen, Benefit Cosmetics and Yves Saint Laurent Beauty.
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Bouf Haircare — Up To 30% Sitewide Off And Free Gift With Orders Over $90
This is Bouf Haircare’s first-ever sale. So, if you’ve been eyeing off the viral hair growth products, this is your chance to add them to cart at a cheaper price point.
Image: @ugcwithellamay


Shark Beauty — Up To 45% Off
Shark Beauty is doing up to 45 per cent off its range of hair tools, including the iconic Dyson Airwrap dupe, the Shark Flexstyle.
Image: Shark Beauty.
The Breakout Hack — Up to 40% Off Sitewide
We’re taking this sale as an opportunity to stock up on our favourite pimple patches and acne-friendly skincare.
Image: @lucy_alcorn


Merit Beauty — 20% Off Sitewide And Extra 30% Off Select Eyeshadow
Merit Beauty’s Black Friday sale is its only sale of the year, so if you’ve got products from the brand sitting in your wishlist, I’d be checking out quick smart if I were you.
Image: Merit Beauty.
The Best Beauty Black Friday Sales For 2025

- The Iconic — Up to 40 per cent off beauty until 2 December.
- Mermade Hair — Up to 50 per cent off best-selling and new hair tools from 2 November to 3 December.
- Boost Lab — Up to 40 per cent off sitewide & free gua sha on orders over $90 (while stock lasts) from 6 November to 30 November.
- The Breakout Hack — 40 per cent off sitewide and free cosmetic bag valued over $80 from 6 November to 1 December.
- Ghd — Up to 30 per cent off select styling tools and free gift with purchase from 17 November to 4 December.
- Naked Sundays — Up to 40 per cent off automatically applied at checkout from 7 November to 30 November.
- Bouf Haircare — Up to 30 per cent off and free ‘Hold My Hair’ claw clip on orders over $90 (while stock lasts) from 10 November to 2 December.
- Epzen — 30 per cent off sitewide and an extra 10 per cent off bundles from 10 November to 1 December.
- Lust Minerals — 25 per cent off sitewide and up to 70 per cent off bundles. Free limited edition gift with orders $220+ (“The signature collection” – 8 piece brush set + travel bag, valued at $180) from 10 November to 20 November.
- One V Salon — 50 per cent off sitewide from 10 November to 1 December.
- Body Blendz — Up to 50 per cent off sitewide sale from 11 November to 3 December.
- Ultraceuticals — Up to 50 per cent off selected favourites from 12 November to 1 December.
- Urban Jungle — 30 per cent off sitewide and spend $80 to receive a free mini Plump Fiction and spend $100 to receive a free full-size Plump Fiction from 12 November to 1 December.
- Recreation Beauty — Up to 40 per cent off sitewide, automatically applied at checkout from 12 November to 1 December.
- Shark Beauty — Up to 45 per cent off from 13 November to 1 December.
- Esmi — 40 per cent off sitewide and a free gift on orders over $129 from 6pm AEST, 16 November to 30 November.
- Prime Skin — 30 per cent off sitewide from 20 November.
- Lash Therapy Australia — Up to 75 per cent off sitewide from 20 November to 2 December.
- Ole Henriksen — 25 per cent off the total brand from 21 November to 1 December.
- Bondi Boost — Up to 50 per cent off sitewide and free accessory with purchase from 21 November to 29 November.
- Adore Beauty — Up to 50 per cent off cult beauty items from 23 November to 1 December.
- Aerre — Up to 40 per cent off and free shipping from 24 November to 30 November (sign up for SMS to get exclusive access).
- Merit Beauty — 20 per cent off sitewide and extra 30 per cent off select eyeshadow and lip shades from 24 November to 1 December.
- Sephora — Black & White / Non Beauty Pass Members: 15 per cent off, no minimum spend or 20 per cent off with $120 minimum spend. Gold Tier: 20 per off, no minimum spend. Plus up to 60 per cent off selected items. Sale starts 9pm 25 November and runs until 1 December.
- SmilePro — Up to 60 per cent off Australia’s best teeth whitening kits from 25 November to 1 December.
- Paula’s Choice — 25 per cent off sitewide plus free Mandelic AHA when you spend $120 from 27 November to 2 December.
- KURK — Up to 50 per cent off select bundles from 28 November to 1 December.
- Youngblood Mineral Cosmetics — 20 per cent off sitewide from 28 November to 1 December.
- The Ordinary — 23 per cent off all month, except 28 November as part of their ‘Slowvember’ sale.
- Bondi Sands — Up to 50 per cent off everything until 30 November.
Keep checking in, because this running list of Black Friday beauty sales is gonna grow as more brands announce their deals for the big Cyber Weekend festivities.
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- PSA: Dyson’s Black Friday Sales Have Launched With Up To $650 Off Best-Sellers
- The Iconic Has Up To 50% Off For Black Friday So Here’s 19 Of The Best Deals You Can Shop
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- 90+ Amazon Black Friday Sales That Are Way Too Good To Miss
Image Credit: Mermade Hair / Merit Beauty / Nak Hair
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