Best Black Friday beauty deals I’m expecting for 2025

It may be September but it pays to get prepared for the Black Friday shopping bonanza ahead of time - (The Independent)

Skincare, makeup and haircare fanatics, gather round, because the season for sales is almost upon us. That’s right, the Black Friday beauty deals will be with us in the blink of an eye – and it pays to be prepared ahead of time. Whether you need to stock up on moisturisers for dry skin in anticipation of the harsh winter air, or your 10-year-old hair dryer needs an upgrade, the Black Friday sales provide the chance to secure the goods for a fraction of the price.

Being a beauty writer, I spend most of my time scouring the internet for new launches and trending products. This also means I’m across the best beauty deals year-round at key retailers such as Boots, Cult Beauty and more. My findings? There are some products – such as Dyson hair tools and Oral-B electric toothbrushes – that routinely go on sale, with their biggest discounts landing on the Black Friday weekend. So if you’re eyeing up a Shark flexstyle or an LED face mask, take this as your sign to hold out until the all-important November date.

While some retailers will slash prices by more than half (I’ve even seen discounts in the region of 80 per cent), others companies will reward buyers with accumulative deals. In fact, Charlotte Tilbury’s ‘buy more, save more’ promotion has become a highlight of the Black Friday weekend. During last year’s sale, Tilbury fans could get 20 per cent off everything, 25 per cent off spends of £100 or more and a generous 30 per cent off spends of £150 or more. Likewise, certain brands – such as Sunday Riley – will put on multi-buy and ‘buy one get one free’ offers. So there really isn’t a better time to shop beauty.

When is Black Friday 2025?

This year, the Black Friday beauty deals will commence on Friday 28 November, which is the day after Thanksgiving for our friends across the pond, as is tradition for the sales event. The reductions will continue through the weekend until Monday 1 December or Cyber Monday, as it’s more commonly known. However, as seasoned sales fanatics will know, the beauty discounts often land weeks before the big weekend. Luckily for you, I’ll be on hand to report back as soon as the early deals get going.

What beauty deals can you expect for Black Friday 2025?

If the discounts of previous Black Fridays are any indication, 2025’s event will be sure to slash prices on products both timeless and trending across all your favourite brands. I’m expecting more than £100 off the Dyson airwrap, some incredible gifts with purchase from Refy, and more than 30 per cent off bestselling perfumes such as Marc Jacobs daisy and YSL black opium. Certain retailers, such as Boots and Space NK, have already launched their Black Friday 2025 landing pages and, for some of them, you can look forward to a set site-wide discount. For Cult Beauty, last year’s Black Friday offering gave shoppers up to 25 per cent off nearly everything online, from Medik8 to Olaplex, so I’ll be eagerly anticipating the 2025 promotion.

Why you can trust us to find the best Black Friday beauty deals

Lucy Smith is well versed in the nuances of Black Friday, with several years as a shopping writer under her belt. Be it spotting genuine deals or seeking out lesser-known bargains, she knows where to turn to (and avoid) amid the chaos of promotions. Given that it’s her job to browse beauty day in, day out, she has a good gauge on the standard prices for key industry players, such as ghd hair straighteners and premium women’s perfumes, meaning she can spot a dodgy discount from a mile off. As such, you can trust that all her selections offer a genuine saving and have either been tried and tested here at The Independent or have been hand-picked from trusted, well-researched brands.

Scroll on for a few of her top picks to save now, ahead of the Black Friday bonanza in November.