There was a time when advent calendars were simple affairs: cardboard, glitter, and if you were lucky, a square of waxy chocolate behind each window.
These days? The seasonal countdown has become a high-stakes beauty bonanza, where brands compete not only on content but on concept, curation, and sheer indulgence. It’s no longer just about marking the days until the feast of Saint Nick finally rolls around; it’s about doing so with a tipple, lipstick or luxury candle in hand.
Beauty advent calendars have come a long way since the early days of sample-sized moisturisers and dinky nail polishes. Now, the most coveted calendars are feats of design and marketing — limited-edition and stacked with products worth well above the price tag.
For beauty devotees, it’s the equivalent of 25 little Christmas mornings. For brands, it’s a chance to show off their greatest hits (and introduce you to a few hidden gems).
The best calendars have already launched and disappear quickly. Wait until the festive lights are switched on and you may well find yourself refreshing retail pages with all the hope – and none of the reward – of a Boxing Day advent calendar sale.
The good news is that 2025’s offerings are more sophisticated than ever. Sustainability is no longer a side note; we’re seeing recyclable packaging, refillable contents, and responsibly sourced ingredients.
Meanwhile, contents are being elevated across the board, from full-sized icons to TikTok-viral newcomers; the mix is smarter, more inclusive, and often tailored to specific beauty tribes - skincare obsessives, fragrance collectors, make-up maximalists, or the quiet-luxury minimalist.
Whether you’re treating yourself (because why not?) or spoiling someone else, a beauty advent calendar delivers daily joy with a side of self-care. From cult classics to brand-new discoveries, we’ve curated the standout options for 2025. And don’t worry, we’ve done the maths to make sure they’re worth your money.
Here are the calendars that deserve a spot on your wishlist while they’re still in stock.
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Sentier Fragrance advent calendar: 12 days of fragrant journey
Don't want to smell like everyone else? Sentier's fragrance calendar is like going to an olfactory theme park, with lovely and distinctive scents in every box.
The premium 12 drawer calendar contains eight fragrances and four candles, taking you through a chapter or emotion, memory, and mood.
Customers have already given it five-star reviews, with one saying; "I was surprised by how big the fragrances are".
Was: £419
Buy now £99.00, Sentier Fragrance
Lookfantastic The Beauty Advent Calendar
Now that’s what I call value. At just over £100, this is one of the most affordable yet premium beauty advent calendars on the market for 2025. My favourites of the included products are the mini ColorWow shampoo and conditioner, as well as the MAC lip kit in the lovely seasonal hue Spice.
Buy now £105.00, Lookfantastic
The Harvey Nichols Beauty Advent Calendars 2025
Worth over £1,000 and priced at £250, Harvey Nichols’ Beauty advent is one of the most sought-after calendars around. The bumper beauty box includes brands like Le Labo, Augustinus Bader, Sisley, La Mer, Bamford and more, with 20 full-sized products inside.
This year also sees the release of a Harvey Nichols 12 Days of Fragrance Calendar for 2025, which is worth over £700 but with an RRP of £175. Expect expertly curated scents from Parfums de Marly, Kilian, D.S & DURGA, and others.
Was: £250
Buy now £175.00, Harvey Nichols
Fenwick 25 Day Beauty Advent Calendar 2025
If you've waited until now to get your advent calendar, you must have nerves of steel. Luckily, they're about to pay off, because Fenwick has snipped the cost of its bumper box by £25. Not bad considering the contents are worth more than £1000. Brands involved include Rodial, Shiseido, Malin + Goetz, Sisley, Carolina Herrera and more.
Was: £250
Buy now £225.00, Fenwick
FLANNELS Beauty Cracker
A glorious alternative to the classic beauty advent, this cracker-shaped delight from FLANNELS offers 70 per cent worth of beauty savings. Priced at £165 but worth over £500, it’s filled to the brim with 23 iconic products from luxury brands, including Prada Beauty and Pat McGrath.
Was: £165
Buy now £132.00, FLANNELS
VOGUE Festive Calendar 2025
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Hand-curated by the editors at Vogue, it’s safe to say you’ll be entering the new year looking your best after unwrapping all 32 products in the publication’s 2025 Festive Calendar, 29 of which are full-sized. Featuring a glorious ode to Vogue House illustrated by John Biggs, this year’s calendar is home to an array of wellness-focused beauty essentials and accessories. Priced at £355, it’s worth over £1,600, and Vogue has pledged to donate £75,000 of sales to a selection of charities.
Buy now £355.00, Vogue Collection
The Jo Malone London Advent Calendar 2025
Bullseye! Calling Jo Malone superfans: The esteemed English fragrance house has revealed its 20225 advent calendar design, and it’s a winner.
Packed with bestselling colognes such as English Pear and Freesia, and Blackberry and Bay, this calendar is brimming with olfactory opulence. Comprising a decadent dartboard design with 25 doors full of delectable fragrances in both candle and cologne form, you’d be remiss not to sign up to the waitlist.
Buy now £360.00, Jo Malone London
Bvlgari Allegra Eau de Parfum Calendar
There are still a handful of Bvlgari's advent calendars up for grabs, so if you want one, you'll need to move fast. The fragrance calendar is an opulent celebration of the luxury brand's bestselling expressions: Allegra. The scent comes in standard EDP form, as well as a trio of travel minis and solid scents to slip into your wardrobe drawers.
Buy now £393.00, Fenwick
Diptyque Advent Calendar
By far one of the most luxurious advent calendars we’ve come across, treat the scent-obsessed individual in your life to a golden calendar of delights from Diptyque. Filled to the brim with miniature candles in some of Diptyque’s most iconic scents (think: Ambre, Roses, Baies and more), as well as miniature diffusers, hand creams, oils and even an Eau de Parfum – this one is definitely on my wishlist.
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Buy now £399.00, Diptyque
The Ritual of Advent Deluxe Advent Calendar 2025
Rituals has launched three new calendar designs for 2025; this is the mid-level option. Modelled on a diorama concept, a wintry scene slowly unveils as you pull out 24 boxes from either side. In these boxes, you'll find a curation of Rituals' most popular products spanning home, body and skincare must-haves from the Ayurveda, Sakura, Karma and Royal Tea lines - Abha Shah
Buy now £137.90, Rituals
Sephora Favourites Advent Calendar
Sephora has pulled out all the stops with a calendar that contains 41 products, including an impressive 24 full-sized ones. Expect a mix of cult buys and rising star brands across skincare, hair, fragrance and make-up. With more than 30 exclusives tucked inside, this is a seriously generous edit and one of the best-value luxury options around.
What’s more, you’ll receive 500 MySephora points when you purchase the beauty retailer’s advent calendar. This equates to five loyalty rewards, which can be redeemed for £25 worth of gift vouchers.
Buy now £225.00, Sephora
Sephora Collection Premium Advent Calendar
While Sephora's Favourites Advent Calendar is packed with big brands, if you're not bothered about labels and happy to enjoy the best of Sephora's in-house beauty treats, this calendar could save you more than half the price - it's £89.99 versus the Favourites £225.
Packaged in a reusable gold-coloured tin, the 24 boxed surprises span bath, body, makeup and a few fun accessories. It's the kind of advent that would satisfy the young or the unfussy, rather than die-hard beauty buffs - Abha Shah
Buy now £89.99, Sephora
M&S The Beauty Advent Calendar 2025
M&S has teamed up with designer Bella Freud for its 2025 beauty advent calendar. Housing 25 boxes, the black and gold packaging opens to reveal numbered boxes, each one containing a beauty-related treat. Brands include Color WOW, thisworks, Living Proof, Cowshed and more, with plenty of accessories (like a gua sha tool) in the mix too.
While some of the boxes feel a little underwhelming — does anyone really need another claw clip? — there is much joy to be found here too.
It’s a pricey buy on its own, but you can get it for £60 if you spend £35 or more on full-price fashion, homeware or beauty, so it's worth adding on if you’re picking up a few M&S bits anyway - Abha Shah
Buy now £60.00, M&S
Boots 24 Day Premium Beauty Advent Calendar
Now available for next-day delivery, Boots' 24-day advent calendar spans some of the biggest brands in its sizeable beauty hall. The likes of Caudalie, Drunk Elephant, Sol De Janeiro and more are packed into a circus-themed box that you can keep as storage once the festivities are over.
Of the 24 surprises, a whopping 17 are full size, giving you a real beauty bang for your buck.
Plus, think of the Advantage Card points you'll bank for future purchases. It’s showtime - Abha Shah
Buy now £150.00, Boots
No7 The Ultimate Beauty Advent Calendar
A rarity among beauty advents, this brilliant calendar from No7 features a full house of full-sized products ranging from new and limited edition products to iconic fan-favourites. Expect anti-ageing wonders from the Future Renew range, makeup heroes, and so much more.
Buy now £371.52, Boots
Soap & Glory The House of Glory Advent Calendar
The countdown to Christmas is well and truly on, and Boots is the latest retailer to join the fray. It launched its Soap & Glory 24-surprise calendar on August 6, meaning keen planners can get a head start on their festive gift-buying.
The contents are worth a cool £92, offering great value for money on bathtime treats. Plus, the design is adorable, with the sweetest wreath on the advent calendar's front door.
Buy now £43.20, Boots
Lush Advent Calendar
Lush is releasing a trio of advent calendars for Christmas 2025, including a dreamland-themed bath bomb calendar called the 29 ½ High Street Advent Calendar featuring a myriad of festive scents and themes, a classic Lush Advent Calendar filled with best-sellers and cult-favourites, and a refill-centric advent that customers can reuse and fill with 25 vegan products.
Luxury bath bombs from Lush typically cost £6.50, with full-sized lotion pots, candles and powders costing between £18 and £26. Quick maths thus tells us that the entire collection of advents posits brilliant Christmas value.
Buy now £205.00, Lush
Liberty Beauty Advent Calendar 2025
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This year’s Beauty Advent Calendar by Liberty is quite the showstopper.
For the third year in a row, the department store collaborated with Illustrator Clym Evernden to produce yet another iconic, collectable design featuring technicolour Christmas scenes in and around the beloved Tudor building. It includes 26 products from the likes of Ex Nihilo, Jones Road, Lisa Eldridge, Augustinus Bader and more.
Plus, buyers will get the chance to find one of 15 lucky golden tickets inside, which equates to an eye-watering £1,000 voucher to spend at Liberty.
Buy now £275.00, Liberty
Selfridges 2025 Beauty Advent Calendar
Selfridges’ advent calendar is always a highlight and this year’s edition is bigger than ever, packed with 37 treats spanning skincare, make-up, haircare and fragrance.
With 24 full-sized products inside, it feels more like a beauty haul than a countdown, and the sunshine-yellow pull-out drawers make the whole thing feel suitably festive and indulgent.
Buy now £250.00, Selfridges
Fortnum's Beauty Advent Calendar 2025
From a full-sized fragrance from Gallivant worth £70, to two full-sized products from kind beauty brand Delilah, get ready to uncover 26 luxury items worth over £1,000 thanks to Fortnum’s excellent beauty advent.
You’ll enjoy 23 full-sized items and three travel-sized treats following your daily December unboxings, with delights from brands such as Bamford, Baobab, Jo Malone, Sol de Janeiro and more.
Buy now £265.00, F&M
Cult Beauty Advent Calendar 2025
Cult Beauty’s iconic advent calendar is back and better than ever. The set is worth over £1,100, and offers 20 full-sized products, including 16 of the biggest beauty launches of 2025. There is also more makeup than ever before, plus the chance to win one of three £1,000 golden tickets. Brands like Patrick Ta, Gisou, Hourglass and Huda Beauty are all involved.
Buy now £240.00, Cult Beauty
