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Evening Standard
Evening Standard
Saskia Kemsley

The Best Beauty Advent Calendars of 2025: A Luxurious Countdown to Christmas

There was a time when advent calendars were simple affairs: cardboard, glitter, and if you were lucky, a square of waxy chocolate behind each window.

These days? The seasonal countdown has become a high-stakes beauty bonanza, where brands compete not only on content but on concept, curation, and sheer indulgence. It’s no longer just about marking the days until the feast of Saint Nick finally rolls around, it’s about doing so with a serum, lipstick or luxury candle in hand.

Beauty advent calendars have come a long way since the early days of sample-sized moisturisers and mini nail polishes. Now, the most coveted calendars are feats of design and marketing — limited-edition, often sold out before November, and stacked with products worth well beyond their price tag.

For beauty devotees, it’s the equivalent of 25 little Christmas mornings. For brands, it’s a chance to show off their greatest hits (and introduce you to a few hidden gems).

If you’re thinking, “It’s too early to think about Christmas,” think again.

The best calendars launch in early autumn and disappear quickly. Wait until the festive lights are switched on and you may well find yourself refreshing retail pages with all the hope – and none of the reward – of a Boxing Day advent calendar sale.

2025’s offerings are more sophisticated than ever. Sustainability is no longer a side note; we’re seeing recyclable packaging, refillable contents, and responsibly sourced ingredients.

Meanwhile, contents are being elevated across the board, from full-sized icons to TikTok-viral newcomers; the mix is smarter, more inclusive, and often tailored to specific beauty tribes - skincare obsessives, fragrance collectors, make-up maximalists, or the quiet-luxury minimalist.

Whether you’re treating yourself (because why not?) or spoiling someone else, a beauty advent calendar delivers daily joy with a side of self-care. From cult classics to brand-new discoveries, we’ve curated the standout options for 2025. And don’t worry, we’ve done the maths to make sure they’re worth your money.

Here are the calendars that deserve a spot on your wishlist while they’re still in stock.

Shop now

VOGUE Festive Calendar 2025

Hand-curated by the editors at Vogue, it’s safe to say you’ll be entering the new year looking your best after unwrapping all 32 products in the publication’s 2025 Festive Calendar, 29 of which are full-sized. Featuring a glorious ode to Vogue House illustrated by John Biggs, this year’s calendar is home to an array of wellness-focused beauty essentials and accessories. Priced at £355, it’s worth over £1,600, and Vogue has pledged to donate £75,000 of sales to a selection of charities.

Buy now £355.00, Vogue Collection

Liberty Beauty Advent Calendar 2025

This year’s Beauty Advent Calendar by Liberty is quite the showstopper. For the third year in a row, the department store collaborated with Illustrator Clym Evernden to produce yet another iconic, collectable design featuring technicolour Christmas scenes in and around the beloved Tudor building. It includes 26 products from the likes of Ex Nihilo, Jones Road, Lisa Eldridge, Augustinus Bader and more. Plus, buyers will get the chance to find one of 15 lucky golden tickets inside, which equates to an eye-watering £1,000 voucher to spend at Liberty.

Subscribe to Liberty’s Beauty Drop today to access the calendar early and receive a £25 discount. Alternatively, join the waitlist on July 15 and be the first to know about the general sale.

Buy now £275.00, Liberty

Lookfantastic The Beauty Advent Calendar

Now that’s what I call value. At just £100, this is one of the cheapest yet most premium beauty advent calendars on the market for 2025. Everyone say thank you to Lookfantastic. My personal favourite included products are the mini ColorWow shampoo and conditioner, as well as the MAC lip kit in the lovely seasonal hue Spice.

Buy now £105.00, Lookfantastic

Tatcha 12 Days Of Treasures Advent Calendar

While not eye-wateringly value-for-money like some of the other contenders on this list, Tatcha wins major points for design and instant usability. These cult products won’t sit unused in your drawer for months – far from it. You’ll immediately want to lather-up the iconic Matcha Cleanse followed by the Dewy Serum and Dewy Skin Cream. All the sizes are wonderfully travel-friendly, too.

Buy now £204.00, Selfridges

Selfridges 2025 Beauty Advent Calendar

Selfridges’ advent calendar is always a highlight and this year’s edition is bigger than ever, packed with 37 treats spanning skincare, make-up, haircare and fragrance. With 24 full-sized products inside, it feels more like a beauty haul than a countdown, and the sunshine-yellow pull-out drawers make the whole thing feel suitably festive and indulgent.

Buy now £250.00, Selfridges

Diptyque Advent Calendar

By far one of the most luxurious advent calendars we’ve come across, treat the scent-obsessed individual in your life to a golden calendar of delights from Diptyque. Filled to the brim with miniature candles in some of Diptyque’s most iconic scents (think: Ambre, Roses, Baies and more), as well as miniature diffusers, hand creams, oils and even an Eau de Parfum – this one is definitely on my wishlist.

Buy now £399.00, Diptyque

The Harvey Nichols Beauty Advent Calendars 2025

Worth over £1,000 and priced at £250, Harvey Nichols’ Beauty advent is set to be one of – if not the most – sought after calendar on the market. Set to include selections from the likes of Le Labo, Augustinus Bader, Sisley, La Mer, Bamford and more, it features a whopping 20 full-sized products. No pesky minis – only the real thing for real beauty aficionados.

This year also sees the release of a Harvey Nichols 12 Days of Fragrance Calendar for 2025, which is worth over £700 but with an RRP of £175. Expect expertly curated scents from Parfums de Marly, Kilian, D.S & DURGA, and others.

Sign up to HN rewards to be the first to shop these festive delights.

Buy now £250.00, Harvey Nichols

Neal’s Yard Remedies Natural & Organic Advent Calendar

Packed full of the natural remedy expert’s best-sellers, this glorious, William Morris-themed advent is set to put you in the Christmas mood. Some of my personal favourite inclusions are the Vegan Wild Rose Beauty Balm and the Woman’s Balance Foaming Bath.

Buy now £165.00, Neal’s Yard Remedies

FLANNELS Beauty Cracker

A glorious alternative to the classic beauty advent, this cracker-shaped delight from FLANNELS offers 70 per cent worth of beauty savings. Priced at £165 but worth over £500, it’s filled to the brim with 23 iconic products from luxury brands including Prada Beauty and Pat McGrath.

Buy now £165.00, FLANNELS

Fortnum's Beauty Advent Calendar 2025

From a full-sized fragrance from Gallivant worth £70, to two full-sized products from kind beauty brand Delilah, get ready to uncover 26 luxury items worth over £1,000 thanks to Fortnum’s excellent beauty advent. You’ll enjoy 23 full-sized items and three travel-sized treats following your daily December unboxings, with delights from brands such as Bamford, Baobab, Jo Malone, Sol de Janeiro and more.

Buy now £265.00, F&M

The Jo Malone London Advent Calendar 2025

Bullseye! Calling Jo Malone superfans: The esteemed English fragrance house has revealed its 20225 advent calendar design, and it’s a winner.

Packed with bestselling colognes such as English Pear and Freesia, and Blackberry and Bay, this calendar is brimming with olfactory opulence. Comprising a decadent dartboard design with 25 doors full of delectable fragrances in both candle and cologne form, you’d be remiss not to sign up to the waitlist.

Buy now £360.00, Jo Malone London

Sephora Favourites Advent Calendar

Sephora has pulled out all the stops with a calendar that contains 41 products, including an impressive 24 full-sized ones. Expect a mix of cult buys and rising star brands across skincare, hair, fragrance and make-up. With more than 30 exclusives tucked inside, this is a seriously generous edit and one of the best-value luxury options around.

What’s more, you’ll receive 500 MySephora points when you purchase the beauty retailer’s advent calendar. This equates to five loyalty rewards, which can be redeemed for £25 worth of gift vouchers.

Buy now £225.00, Sephora

Cult Beauty Advent Calendar 2025

Cult Beauty’s iconic advent calendar is back and better than ever for 2025, with two iterations to choose from: the classic curation, or the limited-edition curation.

So far, we know that it’s set to be worth over £1,100, includes 20 full-sized products, including 16 of the biggest beauty launches of 2025, includes more makeup than ever before, and the chance to win one of three £1,000 golden tickets. Brands revealed so far include Patrick Ta, Gisou, Hourglass and Huda Beauty.

Buy now £240.00, Cult Beauty

Benefit The Glam Cube Advent Calendar 2025

Benefit’s Glam Cube packs 24 of the brand’s best-loved make-up staples into a fun, retro-style design that will brighten up any dressing table. From volumising mascaras and brow heroes to complexion enhancers like the Dandelion blush, it’s a crowd-pleasing line-up designed for daily doses of cheer in the run-up to Christmas.

Buy now £135.00, Selfridges

Sisley Beauty Advent Calendar 2025

The most indulgent of countdowns, Sisley’s advent calendar delivers 26 skincare, haircare, fragrance and make-up icons in an artist-designed keepsake box by Fee Greening. Expect cult favourites like the Black Rose Cream Mask alongside anti-ageing staples and elegant perfumes. For beauty lovers who want to invest in luxury, this is the ultimate December treat.

Buy now £640.00, Selfridges

Soap & Glory The House of Glory Advent Calendar

The countdown to Christmas is well and truly on, and Boots is the latest retailer to join the fray. It launched its Soap & Glory 24-surprise calendar on August 6, meaning keen planners can get a head start on their festive gift-buying.

The contents are worth a cool £92, offering great value for money on bathtime treats. Plus, the design is adorable, with the sweetest wreath on the advent calendar's front door.

Buy now £48.00, Boots

No7 The Ultimate Beauty Advent Calendar

A rarity among beauty advents, this brilliant calendar from No7 features a full house of full-sized products ranging from new and limited edition products to iconic fan-favourites. Expect anti-ageing wonders from the Future Renew range, makeup heroes, and so much more.

Buy now £175.00, Boots

William Morris At Home Beauty Advent Calendar

When: Available now

Brands included: William Morris at Home bath and body collection

Pretty enough to keep on display, this William Morris at Home advent calendar is decorated with the Sunflower Swan motif and filled with 24 bath and body minis. Each daily treat is inspired by Morris’ love of nature, making it a thoughtful, affordable choice that brings a touch of heritage design to your December routine.

Buy now £45.00, John Lewis

Lush Advent Calendar

Lush is releasing a trio of advent calendars for Christmas 2025, including a dreamland-themed bath bomb calendar called the 29 ½ High Street Advent Calendar featuring a myriad of festive scents and themes, a classic Lush Advent Calendar filled with best-sellers and cult-favourites, and a refill-centric advent that customers can reuse and fill with 25 vegan products.

Luxury bath bombs from Lush typically cost £6.50, with full-sized lotion pots, candles and powders costing between £18 and £26. Quick maths thus tells us that the entire collection of advents posits brilliant Christmas value.

Buy now £205.00, Lush

The Harrods Beauty Advent Calendar 2025

Harrods’ 2025 advent calendar is a strong contender for the best we’ve ever come across. It’s priced at just £250, yet it includes eye-watering luxury brands beloved by the stars like Sisley, 111SKIN, Augustinus Bader and La Mer. Products range from makeup and skincare to bodcare and fragrance heroes, with a whopping 14 full-size offerings and 32 total products for 25 days’ worth of treats.

Awaiting restock.

Buy now £250.00, Harrods

The Harrods 12 Days of Hair & Body Advent Calendar

We know £100 isn’t exactly cheap, but the value-for-money offering on this 12 Days of Hair & Body advent by Harrods is astounding. It’s an entire Christmas morning’s worth of delights, despite technically only being half of a classic advent. It’s filled with a whopping 18 products, including nine full-size offerings and a delightful yet utilitarian claw clip for all your seasonal needs.

Awaiting restock.

Buy now £99.00, Harrods

Space NK Beauty Advent Calendar 2025

Space NK’s 2025 calendar costs £260 but delivers a staggering £1,150+ of beauty worth. Across 25 doors, you’ll uncover 35 curated treats – 26 of which are generously full-sized.

Skincare fans will be quick to spot high-performance serums and moisturisers that beauty editors swear by – say, full sizes of Tatcha’s The Brightening Serum and the Paula’s Choice Pro-Collagen Peptide Plumping Moisturiser – while the inclusion of make-up icons ensures it isn’t just about skincare. You’ll find bold lipsticks from Hourglass alongside glam beauty essentials like Milk’s Hydro Grip Setting Spray and a reliable mascara, courtesy of Lisa Eldridge’s kitten lash.

Awaiting restock

Buy now £260.00, Space NK

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