
The Amazon Prime Big Deal Days sale (you can find the round-up of the best Amazon Prime Day deals here) is here and runs until 8 October. The 48-hour event is cutting prices on everything from laptops and TVs to home essentials, but it’s the rare discounts on Apple gear that are always the most sought after.
Apple is famously reluctant to discount its own products, which makes sales like this one of the rare opportunities to save on a new iPhone, iPad (the best Amazon Prime Day deal is here), AirPods (we have rounded-up the best AirPods deals for Amazon Prime Day here) or Mac. While the very latest models are unlikely to see huge price cuts, we often see good deals on slightly older but still brilliant devices, as well as essential accessories such as AirTags.
Our team of IndyBest shoppers and Apple experts tracks prices year-round, so we know a genuine bargain when we see one. We’ve already sifted through the sale to separate the real deals from the duds – here are the best Apple discounts in the Prime Big Deal Days sale.
Follow live: Latest Amazon Prime Day offers
Why you can trust us to find the best Apple deals on Prime Big Deals Day
As The Independent’s tech critic, Steve Hogarty specialises in testing and reviewing the latest gadgets, from the best wireless earbuds to the best smartphones. He’s been tracking Apple prices in Prime Day sales for years, so knows how to spot a good discount. Whether you’re after AirPods at their lowest-ever price or a chunky saving on the new Apple Watch, you can count on him to be the first to report.