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Liverpool Echo
Liverpool Echo
Entertainment
Josie Clarke & Catherine Murphy

The best and worst places to shop on the high street according to customers

The best and worst high street retailers have been revealed following a new survey by Which?.

WH Smith was once again voted the worst high street shop after its customers slammed it for its very poor value for money, service and in-store experience.

Criticism was also made in regards to the "cramped and messy" stores, according to MirrorOnline.

A spokesperson for WH Smith said: "This survey accounts for the views of only 586 Which? subscribers and is neither statistically relevant nor meaningful relative to our loyal customer base.

"Every week we serve three million customers in our 600 UK High Street stores and have maintained our presence on the high street where many other retailers are closing stores. We work hard to improve customer experiences and continue to invest in new and existing stores."

WH Smith has been voted as the worst high-street retailer according to a new Which? survey (Philip Toscano/PA Wire)

Homebase and Sport Direct followed WH Smith. Shoppers told Which? that Homebase was difficult to navigate and that it was "hard to find anything in overcrowded shelves" and "difficult to find staff for guidance".

Sports Direct was described by one shopper as having "a very oppressive atmosphere".

The survey of more than 7,700 Which? members voted in favour of specialist retailers in terms of the best in-store experiences, amid concerns for the future of the high street.

Richer Sounds was voted the best retailer with a customer score of 89%, just ahead of outdoor and travel equipment chain Rohan (87%) and John Lewis (86%). 

The bottom-rated shops according to the Which? survey are:

  • WH Smith (50%)
  • Homebase/Bunnings (53%)
  • Sports Direct (54%)
  • JD Sports (56%)
  • River Island (56%) 
  • New Look (58%)
  • House of Fraser (59%) 
  • Peacocks (59%) 
  • Clinton Cards (61%)

The top-rated shops according to the Which? survey are:

  • Richer Sounds (89%)
  • Rohan (87%)
  • John Lewis (86%)
  • Hotter Shoes (84%)
  • Lakeland (84%)
  • Toolstation (84%)
  • Apple (83%)
  • Bodycare (83%)
  • Crew (83%)
  • Screwfix (82%)
  • Seasalt (82%)
  • Waterstones (82%)
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