It's their annual sale that has come to be a bargain hunter's dream - and Amazon's Prime Day 2020 spectacular has finally gone live.
Scroll down for the best deals of the day, which will be updated all day.
- Bose Solo 5 TV Sound System, Black - £124.99 (48% off, RRP £239.95 YOU SAVE £114.96)
- Tefal Ingenio Pots and Pans Set - £139.99 (48% off , RRP £270 YOU SAVE £130.01)
- Razer BlackWidow Elite Mechanical Gaming Keyboard - £75.99 (58% off, RRP £179.99 YOU SAVE £104)
- SOLD OUT ASUS TUF FX505 - 15.6 Inch IPS Full HD Gaming Laptop - £629.99 (37% off, RRP £999.99 YOU SAVE £370)
- Tamnavulin Speyside Single Malt Scotch Whisky - £16.99 (47% off, RRP £32YOU SAVE £15.01)
- Dettol Antibacterial Wipes, Multipack of 6 x 126 (total 756 wipes) - £14.99 (58% off, RRP £36 YU SAVE £21.01)
- De'Longhi Autentica Plus Automatic Bean to Cup Coffee Machine - £329.99 (49% off, RRP £649.99 YOU SAVE £320)
Shark Upright Vacuum Cleaner [NZ801UKTSB] Anti-Hair Wrap, Pet Brush, Car Detail Kit, Red & Black - £184.99 (51% off, RRP £379.99 YOU SAVE £195)
ghd Original Styler Professional Ceramic Hair Straighteners - £73.99 (32% off, RRP £109 YOU SAVE £35.01)
After suffering a delay from its usual date in the summer due to the coronavirus pandemic, Amazon rescheduled their signature sale to today, October 13 and tomorrow, October 14.
Across every part of the huge website there are discounts to be found on tech, toys, fashion, furniture and many more items - in fact, there are over a million products in the sale.
Prime members of course get the perk of early access to some of the best deals by virtue of their membership (you can still benefit from this if you sign up to the free 30-day trial today ) and deals are changing by the hour as stocks run out and new lightning deals are added.
While it's not possible to scour every one of the million price cuts, we've looked at the items with the biggest savings and highlighted them below.
However even if you're looking for something small or obscure, today and tomorrow are the time to make your purchase and take advantage of the sale.
Prices are not likely to drop again after Prime Day until Black Friday 2020, which happens on November 27.
Here are some of the best Amazon Prime Day 2020 deals today
Shark Upright Vacuum Cleaner [NZ801UKTSB] Anti-Hair Wrap, Pet Brush, Car Detail Kit, Red & Black
£184.99 (51% off, RRP £379.99 YOU SAVE £195)
ghd Original Styler Professional Ceramic Hair Straighteners
£73.99 (32% off, RRP £109 YOU SAVE £35.01)
£299.99 (37% off, RRP £475 YOU SAVE £175.01)
£54.99 (75% off, RRP £219.99 YOU SAVE £165)
Emma Original DOUBLE Mattress 25 cm high - the UK's Most Sold Online Mattress with 200 Night Trial
£334.33 (33% off, RRP £499 YOU SAVE £164.67)
£30.99 (37% off, RRP £48.99 YOU SAVE £18)
Fire 7 Kids Edition Tablet 7" Display, 16 GB, with Blue Kid-Proof Case
£54.99 (45% off, RRP £99.99 YOU SAVE £45)
Umi. by Amazon - Gaming Office Ergonomic Computer Desk Chair with Padded Footrest (White)
£111.99 (30% off, RRP £159.99 YOU SAVE £48)
More Amazon Prime Day 2020 deals not to miss:
Baby
Fisher-Price Giraffe Sit-Me-Up Floor Seat with Removable Tray, Rattle and Teething Toy - £30.14 (40% off, RRP £49.99 YOU SAVE £19.85)
Angelcare Soft Touch Baby Bath Support, Pink - £16.49 (41% off, RRP £27.99 YOU SAVE £11.50)
Fisher Price Colour Climbers Jumperoo - £71.99 (31% off, RRP £104.99 YOU SAVE £33)
Fisher-Price My Potty Friend, Kids Toilet Training Seat with Sounds, Songs and Phrases to Encourage and Reward - £30.35 (39% off, RRP £49.99 YOU SAVE £19.64)
Toys
Unicorn Slime Making Kit - 2 in 1 Slime Supplies with 53 Pieces in One Box, Make Your Own Clear Slime, Puffy Cloud, Glitter and Foam Slime Age 6+ - £17.19 (39% off, RRP £27.99 YOU SAVE £10.80)
Baby Trike 4 in 1 with Foldable Pedals, 2 Brakes and Front Wheel Clutch for Safety , Detachable Canopy Pushing Handle Ride-on Trike with Cup Holder, Blue - £71.99 (20% off, RRP £89.99 YOU SAVE £18)
Disney Frozen Ultimate Arendelle Castle Playset, 5 ft. Tall with Lights, Moving Balcony, and 7 Rooms with Accessories - £94.99 (RRP £129.99)
Tech
ASUS TUF FX505 - 15.6 Inch IPS Full HD Gaming Laptop - £629.99 (37% off, RRP £999.99 YOU SAVE £370)
Logitech Z906 5.1 Surround Sound Speaker System - £139.99 (60% off, RRP £349.24 YOU SAVE £209.25)
Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal Fabric - £18.99 (62% off, RRP £49.99 YOU SAVE £31)You can shop these deals and more on Amazon.co.uk today and tomorrow. Some deals featured are for a limited time only, or are exclusive to Amazon Prime members.
The sale ends on Wednesday Octover 14 at 11.59pm.
